Population segmentation

A non-transitory computer-readable medium having computer-readable code stored thereon for causing a computer to perform a method of assigning a user to one or more segments of a population, the method comprising:

• delivering invitational content to a client device associated with the user, the invitational content selected based on an association between the user and first segment, wherein the invitational content is designed to elicit user interaction corresponding to at least one associated conversion action;
• evaluating feedback descriptive of the user's interaction with the invitational content on the client device, the feedback capturing a position along a conversion continuum tied to the at least one associated conversion action;
• analyzing at least one characteristic associated with the user;
• assigning the user into a second segment based on the feedback and at least one user characteristic, the second segment being a grouping of users that share a degree of commonality with respect to the at least one characteristic and their interaction with the invitational content targeted to the user, the degree of commonality corresponding to the position along the conversion continuum tied to the at least one associated conversion action;
• and
• targeting additional invitational content to the user based on assignment to the second segment.

A system for assigning a user to one or more segments of a population comprising:

• a processor;
• a first module configured to control the processor to deliver invitational content to a client device associated with the user, the invitational content selected based on an association between the user and first segment, wherein the invitational content is designed to elicit user interaction corresponding to at least one associated conversion action;
• a second module configured to control the processor to evaluate feedback descriptive of the user's interaction with the invitational content on the client device, the feedback capturing a position along a conversion continuum tied to the at least one associated conversion action;
• a third module configured to control the processor to analyze at least one characteristic within a profile associated with the user, the profile being a record of characteristics associated with the user;
• a fourth module configured to control the processor to assign the user into a second segment based on the feedback and at least one user characteristic, the second segment being a grouping of users that share a degree of commonality with respect to their interaction with the invitational content targeted to the user, the degree of commonality corresponding to the position along the conversion continuum tied to the at least one associated conversion action;
• and
• a fifth module configured to control the process to target additional invitational content to the user based on assignment to the second segment.