US 8,510,651 B1Granted

Page editing and trial of network site

AssigneeAmazon Technologies, Inc.

InventorsSukhada S. Palkar, Calvin D. Freitas, John Santino, Olivier Z. Garamfalvi, Kaloyan K. Kraev, Kurtis J. Norwood

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Abstract

Disclosed are various embodiments for facilitating a user to design and test a layout to a network merchant site. One embodiment of such a method describes presenting at a display device a graphical interface to edit a layout of a network page in at least one graphical pane; receiving a selection of parameters to a trial experiment of one or more modifications made to the layout of a version of the network page designed in the graphical pane(s); and tracking at least one metric for the version of the network page designed in the graphical pane(s) based on interactions with the first sample class of users.

Claims21

Dependent claims

A non-transitory computer-readable medium embodying a program executable in a computing device, the program comprising:

code that presents, in conjunction with presentation of a network page in a first graphical pane, a graphical interface to edit a layout of the network page in at least one separate graphical pane;
code that enables user-specification of at least one page element of a version of the network page designed in the graphical interface to be evaluated as part of a trial experiment;
code that enables user-specification of at least one metric to be generated responsive to interactions with at least one version of the network page, the at least one version of the network page including the version of the network page designed in the graphical interface;
and
code that enables user-specification of at least one sample class of visiting users requesting access to the network page that is to be subject to the trial experiment;
code that receives a user-selection of parameters to the trial experiment of the at least one version of the network page in the at least one separate graphical pane, wherein in the trial experiment, the version of the network page designed in the at least one separate graphical pane is administered to a first sample class of users, wherein the parameters to the trial experiment comprise at least one of a date to initiate the trial experiment, a date to terminate the trial experiment, a percentage of visiting users to assign to the at least one sample class of visiting users;
a designation of a class of visiting users to assign to the at least one sample class of visiting users;
and a designation of a failsafe that automatically terminates the trial experiment;
and
code that tracks the at least one metric for the at least one version of the network page designed in the at least one separate graphical pane based on interactions with the at least one sample class of visiting users.

7 more elements

A system, comprising:

at least one computing device;
and
a network site designer system executable in the at least one computing device, the network site designer system comprising:
logic that presents a graphical interface to edit a layout of a network page;
logic that receives a designer selection of parameters to a trial experiment of one or more modifications made to the layout of the network page in the graphical interface, wherein the trial experiment administers a version of the network page designed in the graphical interface available to a first sample class of visiting users identified by a designer;
and
logic that tracks at least one metric for the version of the network page designed in the graphical interface based on interactions with the first sample class of visiting users.

4 more elements

A method, comprising the steps of:

encoding, by at least one computing device, for presenting at a display device a graphical interface to edit a layout of a network page in at least one graphical pane;
receiving, by the at least one computing device, a selection of parameters to a trial experiment of one or more modifications made to the layout of a version of the network page designed in the at least one graphical pane, wherein, for the trial experiment, the version of the network page designed in the at least one graphical pane is administered to a first sample class of users identified by a designer;
and
tracking, by the at least one computing device, at least one metric for the version of the network page designed in the at least one graphical pane based on interactions with the first sample class of users.

1 more element

Dependencies are inferred from the claim text.