Systems and methods for electronically managing content
AssigneeGumGum, Inc.
InventorsAri Mir, Ophir Tanz
Life of this patent
Estimating the term…
Abstract
Systems and methods are provided for electronically managing content. In one embodiment, information identifying content items found on a page is received from a client system through code embedded on the page. Systems and methods for associating advertisement data with content items are also disclosed.
Claims25
A computer-implemented method of electronically associating an advertisement with an image, the computer-implemented method comprising:
- sending code to a client system, the code comprising instructions to automatically analyze content to identify a reference to one or more images within the content;
- as a result of the code sent to the client system being executed by the client system, receiving from the client system information associated with at least one of the content or the one or more images;
- and
- sending advertisement data to the client system including an advertisement to be displayed by at least partially covering a portion of the at least one of the one or more images during display of the content.
A system for associating an advertisement with an image, the system comprising:
- a computing device, comprising one or more electronic processors, that is configured to:
- analyze content of electronic data to locate one or more images referenced in the electronic data;
- send an electronic request for an advertisement to display in association with the one or more images, wherein the request includes information associated with the one or more located images and information associated with the content;
- electronically receive, in response to the request, at least one advertisement and an indication of at least one of the one or more images with which to associate the at least one advertisement;
- and
- automatically present the advertisement for display, such that the advertisement is placed over at least a portion of the indicated at least one of the one or more images.
A non-transitory computer-readable medium having a computer-executable component, the computer-executable component comprising:
- a content analysis component for:
- analyzing content of electronic data to locate one or more images referenced in the electronic data;
- sending an electronic request for an advertisement to display in association with the one or more images, wherein the request includes information associated with the one or more located images and information associated with the content;
- electronically receiving advertisement data including at least one advertisement;
- and
- presenting the at least one advertisement for display, such that the at least one advertisement is placed over at least a portion of at least one of the one or more images.
A system for associating an advertisement with an image, the system comprising:
- a computing device, comprising one or more electronic processors, that is configured to:
- electronically transmit code, to a client system, comprising instructions to analyze electronic content to identify a reference to one or more images within the content;
- as a result of the code being executed by the client system, receive from the client system information associated with at least one of the content or the one or more images;
- and
- electronically transmit advertisement data to the client system including an advertisement to be displayed by at least partially covering a portion of the at least one of the one or more images during display of the content.
Dependencies are inferred from the claim text.