A non-transitory computer-readable recording medium having stored thereon a computer program which when executed by a computer causes the computer to function as:
- an image data generation unit configured to generate image data that includes a digital watermark, by embedding, in a least significant bit plane of original image data including a plurality of bit planes, at least one piece of digital watermark information and control information including both user-specific information for authenticating a user who requests output of said original image data and user-by-user digital watermark information indicating digital watermark information to be output on a user-by-user basis, and thereby generating image data with digital watermark, and
- an output control unit configured to select said digital watermark information in accordance with said user based on said user-specific information and said user-by-user digital watermark information embedded in the image data, and combining a digital watermark based on the selected digital watermark information with said original image data for outputting.