Imaging apparatus with display unit for displaying image of an imaging subject

An imaging apparatus comprising:

• a display unit configured to display an image of a subject, wherein the display unit is displaced from a non use position to a first use position by displacement in a first direction, wherein the display unit is displaced from the non use position to a second use position by displacement in a second direction which is reverse to the first direction;
• a detection unit configured to detect that the display unit is in the non use position;
• an operation member configured to be operable by a user;
• and
• a display control unit configured to control the display unit so that the display unit displays the image when the display unit is in the first use position or the second use position, wherein the display control unit changes an upper direction of the image in accordance with the display unit being in the first use position or the second use position, wherein the display control unit inverts the upper direction of the image in response to an operation on the operation member regardless of the display unit being in the first use position or the second use position, wherein the display control unit cancels the inversion when the detection unit detects that the display unit is in the non use position.