An article having an elastic foundational body based on a vulcanizate having a wear-susceptible article surface, wherein the article is a drive belt, comprising a top ply as belt backing and a substructure with a force transmission zone, wherein at least the top ply is endowed with a textile cover ply, wherein in turn at least the textile cover ply, which acts on the top ply, is additionally endowed with a polymer, wherein the polymer is an adhesion promoter, which is disposed between the foundational body and the textile cover ply, and wherein the polymer is constituted to melt in the course of vulcanization and to penetrate into the textile cover ply while undergoing co-crosslinking to become joined to a durable adhesive assembly formed by the foundational body and the textile cover ply,
- wherein the adhesion promoter is a polyolefin.