US 8,505,753 B2Granted

Display apparatus and method

AssigneeTarget Brands, Inc.

InventorsJeremy A. Clark, Michael A. Whittier, David Cheney, Joseph R. Guggenberger

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Abstract

Some embodiments of a display apparatus can present a variety of products or images of available products in an appealing manner that draws attention from consumers. In particular circumstances, the display apparatus may be readily changed by a store worker from a first configuration to a second configuration having a different appearance. For example, the display apparatus may include a generally rigid frame that receives a decorative, external sheathing in a toolless manner. Such a configuration can be useful, for example, for endcap display fixtures that are positioned at the end of store aisles, thereby providing an opportunity to promptly change the appearance of one or more endcaps and the products exhibited thereon.

Claims15

Dependent claims

An endcap display apparatus for abutment with an end of a retail shelving unit, the apparatus comprising:

a lower support platform having a rear face to abut with an end of a shelving unit and provide an endcap for the shelving unit;
a rigid internal frame extending upward from the lower support platform, the rigid internal frame including a plurality of vertical and horizontal frame members;
and
a first set of flexible external sheathing members toollessly mounted to the rigid internal frame so that the first set of flexible external sheathing members substantially conceal the rigid internal frame and provide one or more product display windows or product display surfaces to receive a plurality of products;
wherein each of the first set of flexible external sheathing members is bendable, each of the first set of flexible external sheathing members includes at least one toolless mounting connector to releasably engage the first set of flexible external sheathing members to a corresponding one of the vertical and horizontal frame members, the first set of flexible sheathing members includes at least one single piece panel folded to substantially conceal at least two sides of a first linear member of the rigid internal frame, and the at least one single piece panel having its corresponding toolless mounting connector positioned at a vertex thereof.

2 more elements

A product display apparatus comprising:

a base deck;
an internal frame structure extending upwardly from the base deck and including an assembly of rigid frame elements coupled to one another;
flexible covering panels slidably and releasably engaged with the rigid frame elements so that the flexible covering panels substantially cover the internal frame structure and define a plurality of exterior surfaces to receive and display products, wherein the flexible covering panels are each bendable;
and
friction-fit mounting channels coupled to the flexible covering panels opposite the exterior surfaces so as to slidably and releasably mount the flexible covering panels to the internal frame structure in a toolless manner;
wherein the base deck has a length and a width substantially greater than the internal frame structure and the flexible covering panels mounted thereto, thereby defining a front extending portion and side extending portions of the base deck that extend outwardly beyond the internal frame structure and the flexible covering panels mounted thereto, the flexible covering panels include a first covering panel having folded portions concealing at least three lengths of rigid frame elements to form a display window framed by the first covering panel, the first covering panel additionally comprises a vertical, substantially planar portion extending along a rear of the display window between the folded portions, and the first covering panel is formed as a single piece.

3 more elements

Dependencies are inferred from the claim text.