Back to results
US 8,480,642 B2Granted
Merchandise display systems for baby care articles
AssigneeThe Procter & Gamble Company
InventorTysonn Yuievonn Betts
Life of this patent
Estimating the term…
Abstract
A merchandise system for disposable absorbent articles is provided. The merchandise display system includes a first line-up and second line-up of disposable absorbent articles designed to match a wearer's stage of development. The system also includes various color schemes associated with the first and second line-ups in order to facilitate consumers' identification and selection of the appropriate absorbent article configuration for a particular wearer. A merchandise system for baby care articles is also provided.
Claims20
A merchandise display system for disposable absorbent articles, the system comprising:
- (a) a first line-up of disposable absorbent articles, the first line-up including:
- (i) an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a first line-up color corresponding to the first line-up and a first stage color corresponding to the first stage of development;
- and
- (ii) an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the first line-up color and a second stage color corresponding to the second stage of development;
- and
- (b) a second line-up of disposable absorbent articles, the second line-up including:
- (i) an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a second line-up color corresponding to the second line-up and a first stage color corresponding to the first stage of development;
- and
- (ii) an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the second line-up color and a second stage color corresponding to the second stage of development;
- wherein the first line-up and the second line-up each contain an informational corridor which includes at least one product benefit indicator;
- the first stage color associated with the first line-up and the first stage color associated with the second line-up are substantially the same;
- the second stage color associated with the first line-up and the second stage color associated with the second line-up are substantially the same;
- and the first line-up and the second line-up each contain indicia which communicates a common source or brand indicator to a consumer.
10 more elements
A merchandise display system for baby care articles comprising:
- (a) a first line-up of disposable absorbent articles, the line-up including:
- (i) an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a first line-up color corresponding to the line-up of absorbent articles and a first stage color corresponding to the first stage of development;
- and
- (ii) an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the first line-up color and a second stage color corresponding to the second stage of development;
- and
- (b) a second line-up of disposable wipes products, the line-up including:
- (i) a first wipe product of a first configuration tailored to a child's first stage of development, the wipe product of the first configuration being enclosed in a first package, wherein the first package includes a second line-up color corresponding to the line-up of wipes products and a first stage color corresponding to the first stage of development;
- and
- (ii) a second wipe product of a second configuration tailored to a child's second stage of development, the wipe product of the second configuration being enclosed in a second package, wherein the second package includes the second line-up color and a second stage color corresponding to the second stage of development;
- wherein the first line-up and the second line-up each contain an informational corridor which includes at least one product benefit indicator;
- the first stage color associated with the first line-up and the first stage color associated with the second line-up are substantially the same;
- the second stage color associated with the first line-up and the second stage color associated with the second line-up are substantially the same;
- and the first line-up and the second line-up each contain indicia which communicates a common source or brand indicator to a consumer.
10 more elements
Dependencies are inferred from the claim text.