System and method for presenting advertising data during trick play command execution

A system for presenting advertising data, the system comprising:

• a processor in data communication with a tangible computer readable medium;
• and
• a computer program embedded in the computer readable medium, the computer program comprising
• instructions to receive a video data stream at an end user device,
• instructions to identify a position and identity of each of a plurality of separate objects in the video data stream at a first particular point in the video data stream;
• instructions to recognize a particular geometric relationship between the position and identity of the plurality of separate objects indicating one of two parallel lines of the plurality of separate objects at the first particular point in the video data stream at the first particular point in the video data stream;
• instructions to place a scene start marker at the particular point in the video data stream;
• instructions to move to the scene marker at the first particular point in the video data stream in response to end user trick play command data;
• and
• instructions to present trick play sponsor data during the move to the scene start marker.

A non-transitory computer readable medium containing a data structure embedded in the computer readable medium for containing data used by a computer to present advertising data, the data structure comprising:

• a first data structure field for containing sports formation data indicating a geometric relationship between the positions of a plurality of separate objects appearing in a video stream indicating one of two parallel lines of the plurality of separate objects indicating a sports formation indicating a beginning of a sports scene for detection in a video data stream by the processor;
• a second data structure field for containing data indicating scene start marker data for the sports formation data in the scene identified in scene identifier data;
• and
• a third data structure field for containing trick play command data for containing data indicating a sponsor for advertising data for presentation during execution of trick play command data.