Customization of advertisements to content of video data

A system for presenting first advertisements with video data comprising:

• a content management system for receiving video data, receiving metadata associated with the video data, the metadata including a description of a content of the video data;
• and
• two or more advertising servers for receiving at least a subset of the metadata associated with the video data, the subset including the description of the content, and the two or more advertising servers determining the first advertisements associated with the video data based on at least the subset of the metadata;
• wherein the content management system further:
• determines, based at least in part on revenue generated from second advertisements provided by the two or more advertising servers, an access to the two or more advertising servers that determine the first advertisements associated with the video data;
• determines whether the metadata associated with the video data has been modified;
• and
• transmits modifications to the metadata to the two or more advertising servers responsive to determining the metadata associated with the video data has been modified.

A computer program product comprising a non-transitory computer usable medium including a computer readable program, wherein the computer readable program when executed on a computer causes the computer to perform steps comprising:

• receiving video data;
• receiving metadata associated with the video data, the metadata including a description of a content of the video data;
• in response to receiving the metadata associated with the video data, transmitting at least a subset of the metadata associated with the video data, the subset including the description of the content, to two or more advertising servers for determining first advertisements associated with the video data based on the subset of the metadata associated with the video data;
• determining, based at least in part on revenue generated from second advertisements provided by the two or more advertising servers, an access to the two or more advertising servers that determine the first advertisements associated with the video data;
• determining whether the metadata associated with the video data has been modified;
• and
• responsive to determining the metadata associated with the video data has been modified, transmitting modifications to the metadata to the two or more advertising servers.