Stagnant visitor management for engagement progression on web sites
AssigneeLimelight Networks, Inc.
InventorDeepesh Chourey
Life of this patent
Estimating the term…
Abstract
A method and system for customizing web sites for visitor to increase the likelihood a visitor becomes deepens the relationship with the web site or becomes a customer is disclosed. A progression level design defines levels and conditions for moving between those levels. At each level, the web site is customized in predetermined ways commensurate with that level. Information on the visitor is gathered to evaluate their level and possibly upgrade or downgrade that level. Reports detail flow of visitors between levels for various time periods. Where that flow is not desired, the progression level design can be changed by adding, removing or changing levels and conditions.
Claims20
A lead management system for managing visitor interaction with a web site to cause customization the web site for a visitor, the lead management system comprising:
- a progression design comprising a plurality of progression levels and a plurality of level qualifications, the plurality of progression levels comprising a first progression level and a second progression level;
- one or more servers that implement the progression design, the one or more servers programmed to:
- gather interaction information from a visitor to the web site,
- assign the visitor to the first progression level from the plurality of progression levels,
- evaluate the interaction information to determine the visitor has met a first progression condition for movement from the progression level to the second progression level,
- move the visitor from the first progression level to the second progression level after complying with the progression condition,
- and
- generate a report that conveys movement of a plurality of visitors through the progression condition, wherein the plurality of visitors include the visitor,
- wherein material on the web site is presented to the visitor while the visitor is in the first progression level, but the material is not presented to the visitor while the visitor is in the second progression level.
One or more non-transitory machine-readable medium having machine-executable instructions configured to manage visitor interaction with a web site to cause customization of the web site for a visitor, the one or more machine-readable medium comprising code for:
- receiving a progression design comprising a plurality of progression levels and a plurality of level qualifications, the plurality of progression levels comprising a first progression level and a second progression level;
- gathering interaction information from a visitor to the web site;
- assigning the visitor to the first progression level from the plurality of progression levels;
- evaluating the interaction information to determine the visitor has met a progression condition for movement from the progression level to the second progression level;
- moving the visitor from the first progression level to the second progression level after complying with the progression condition;
- and
- generating a report that conveys movement of a plurality of visitors through the progression condition, wherein the plurality of visitors include the visitor,
- wherein material on the web site is presented to the visitor while the visitor is in the first progression level, but the material is not presented to the visitor while the visitor is in the second progression level.
A method for managing visitor interaction with a web site to customize the web site for a visitor, the method comprising:
- receiving a progression design comprising a plurality of progression levels and a plurality of level qualifications, the plurality of progression levels comprising a first progression level and a second progression level;
- gathering interaction information from a visitor to the web site;
- assigning the visitor to the first progression level from the plurality of progression levels;
- evaluating the interaction information to determine the visitor has met a progression condition for movement from the progression level to the second progression level;
- moving the visitor from the first progression level to the second progression level after complying with the progression condition;
- and
- generating a report that conveys movement of a plurality of visitors through the progression condition, wherein the plurality of visitors include the visitor,
- wherein material on the web site is presented to the visitor while the visitor is in the first progression level, but the material is not presented to the visitor while the visitor is in the second progression level.
Dependencies are inferred from the claim text.