Content management and delivery system
AssigneeVertical Search Works, Inc.
InventorColin Jeavons
Life of this patent
Estimating the term…
Abstract
A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.
Claims18
A method for linking secondary content to related primary content in a web-based system, comprising the steps of:
- constructing a taxonomy map for primary information content and secondary information content;
- assigning at least one tag to each item of primary information content in accordance with the taxonomy map;
- assigning at least one tag to each item of secondary information content in accordance with the taxonomy map;
- performing a comparison of tags corresponding to a selected item of primary information content and tags corresponding to secondary information content;
- evaluating the comparison against a predetermined threshold;
- and
- providing a link to an item of secondary information content adjacent the selected item of primary information if the comparison meets or exceeds the predetermined threshold.
Dependencies are inferred from the claim text.