Fuel offering and purchase management system

A non-transitory medium comprising instructions readable by one or more computer processors to generate fuel offerings for selection by customers in a retail market, wherein the instructions, when executed by the one or more computer processors, direct the one or more computer processors to:

• set a strike price for a fuel offering;
• determine a premium price associated with the strike price for the fuel offering based on the strike price, pricing input factors, volume restrictions, price cap restrictions, structural restrictions, regionally averaged pump price distribution data, and purchase price bias data;
• provide the fuel offering for selection by the customers at an offer price comprised of the strike price and the premium price;
• monitor behavior of one of the customers related to orders and exercises of the fuel offering by the one customer;
• store information regarding the monitored behavior;
• determine a profitability of the one customer based on the stored information;
• and
• apply an incentive or a penalty to an account of the one customer based on the profitability.

An apparatus to generate fuel offerings for selection by customers in a retail market, comprising:

• a memory;
• and
• a computer processor disposed in communication with said memory, and configured to execute a plurality of processing instructions stored in the memory, wherein the instructions direct the computer processor to:
• set a strike price for a fuel offering;
• determine a premium price associated with the strike price for the fuel offering based on the strike price, pricing input factors, volume restrictions, price cap restrictions, structural restrictions, regionally averaged pump price distribution data, and purchase price bias data;
• provide the fuel offering for selection by the customers at an offer price comprised of the strike price and the premium price;
• monitor behavior of one of the customers with respect to orders and exercises of the fuel offering by the one customer;
• store information regarding the monitored behavior;
• determine a profitability of the one customer based on the stored information;
• and
• apply an incentive or a penalty to an account of the one customer based on the profitability.