US 8,478,646 B2Granted

Providing targeted content to users based on user interests

AssigneeDemocracyontheweb, LLC

InventorsNorton Garfinkle, Richard Garfinkle, Devra Garfinkle Johnson

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Abstract

Methods for targeting content based on user interests. A graphical user interface may be provided to a first user. A plurality of interest categories may be displayed to the first user through the graphical user interface. An indication of a first category selected from the plurality of interest categories may be received from the first user. Upon receiving the indication of the first category, a plurality of sub-categories of the first interest category may be displayed to the first user through the graphical user interface. Additionally, an indication of at least one selected sub-category chosen from the plurality of sub-categories may be received from the first user. A first plurality of content items based on the at least one selected sub-category may be selected. The first plurality of content items may be provided to the first user through the user interface.

Claims30

Dependent claims

A computer-implemented method for targeting content based on user interests, the method comprising:

providing, by a computer system, a graphical user interface to a first user, wherein the computer system comprises at least one processor and operatively associated memory;
displaying, by the computer system, to the first user and through the graphical user interface a plurality of interest categories, wherein each of the plurality of interest categories describes at least one content item;
receiving, by the computer system and from the first user, an indication of a first category selected from the plurality of interest categories;
upon receiving the indication of the first category, displaying, by the computer system, to the first user and through the graphical user interface, a plurality of sub-categories of the first interest category;
receiving, by the computer system and from the first user, an indication of a selected group of sub-categories chosen from the plurality of sub-categories;
selecting, by the computer system, a plurality of content items based on the selected group of sub-categories, wherein the plurality of content items comprises a first group of content items selected based on a first portion of the group of sub-categories and a second group of content items selected based on a second portion of the group of sub-categories;
providing, by the computer system, the first plurality of content items to the first user through the user interface;
receiving from the first user an association between the first portion of the selected group of sub-categories and a first privacy level, wherein the first privacy level indicates a first group of users authorized to receive content items selected from the first group of content items;
and
receiving from the first user an association between the second portion of the selected group of sub-categories and a second privacy level, wherein the second privacy level indicates a second group of users authorized to receive content items selected from the second group of content items.

7 more elements

A system for targeting content based on user interests, the system comprising:

a computer system comprising at least one processor and operatively associated memory, wherein the computer system is programmed to:
provide a graphical user interface to a first user;
display to the first user and through the graphical user interface a plurality of interest categories, wherein each of the plurality of interest categories describes at least one content item;
receive from the first user, an indication of a first category selected from the plurality of interest categories;
upon receiving the indication of the first category, display to the first user and through the graphical user interface, a plurality of sub-categories of the first interest category;
receive from the first user, an indication of a selected group of sub-categories chosen from the plurality of sub-categories;
select a plurality of content items based on the selected group of sub-categories, wherein the plurality of content items comprises a first group of content items selected based on a first portion of the group of sub-categories and a second group of content items selected based on a second portion of the group of sub-categories;
provide the first plurality of content items to the first user through the user interface;
receive from the first user an association between the first portion of the selected group of sub-categories and a first privacy level, wherein the first privacy level indicates a first group of users authorized to receive content items selected from the first group of content items;
and
receive from the first user an association between the second portion of the selected group of sub-categories and a second privacy level, wherein the second privacy level indicates a second group of users authorized to receive content items selected from the second group of content items.

8 more elements

Dependencies are inferred from the claim text.