Mobile device, and apparatus and method for transmitting content for the mobile device

An apparatus for transmitting contents for a mobile device, the apparatus comprising:

• a receiver that receives intercept information about intercepted contents intercepted by an end user from the mobile device;
• an intercept information storage unit that stores the received intercept information;
• and
• a control unit that transmits the intercept information to a content-providing device such that content corresponding to the intercept information is prevented from being transmitted by an originator of said content corresponding to the intercept information based on the intercept information.

A method of transmitting contents for a mobile device, the method comprising:

• analyzing predetermined contents and extracting selection information by which a user of the mobile device can determine whether to intercept the predetermined contents;
• storing intercept information about intercepted contents intercepted by the user of the mobile device based on the extracted selection information;
• and
• transmitting the stored intercept information to a content-providing device such that content corresponding to the intercept information is prevented from being transmitted by an originator of said content corresponding to the intercept information as a result of the transmitting of the stored intercept information.

A method of transmitting contents for a mobile device, the method comprising:

• receiving intercept information about intercepted contents intercepted by an end user from the mobile device;
• storing the received intercept information;
• and
• transmitting the intercept information to a content-providing device such that content corresponding to the intercept information is prevented from being transmitted by an originator of said content corresponding to the intercept information as a result of the transmitting of the intercept information.