Method and apparatus for engaging functionality with a color tag

A method of detecting a color tag and engaging at least one of an application and a device as a result of the detection, comprising:

• displaying a color tag on a display, wherein the color tag comprises a selected one of an attribute and information identifying an attribute that will be communicated to at least one of an application and a device and the color tag comprises a plurality of blocks, each block comprising one or more colors with each color having an associated intensity and the intensity of at least one color of at least one block is set such that the intensity represents at least part of the selected one of the attribute and the information identifying the attribute, wherein the at least one of the application and the device is capable of taking an action associated with the color tag;
• detecting, by a computer, the color tag;
• and
• communicating the selected one of the attribute and the information identifying the attribute to the at least one of the application and the device capable of taking an action associated with the color tag.

A system operable to facilitate detection of a color tag on a display and an action being taken in response to its detection, comprising:

• a creator module comprising hardware, the creator module operable to:
• create a color tag comprising a selected one of an attribute and information identifying an attribute that will be communicated to at least one of an application and a device;
• create a plurality of blocks to represent a color tag, each block comprising one or more colors with each color having an associated intensity;
• and
• set the intensity of at least one color of at least one block such that the intensity represents at least part of the selected one of the attribute and the information identifying the attribute;
• an associator module operable to associate the color tag with an image to be displayed on a display, wherein the color tag will be displayed with or as part of the image on the display;
• a detector module comprising hardware, the detector module operable to detect the color tag when it is displayed on the display;
• and
• a communicator module operable to communicate information associated with the color tag to the at least one of the application and the device capable of taking an action associated with the color tag.

A non-transitory computer readable medium having a software program operable to execute the following steps on a processor of a computer:

• creating a color tag comprising a selected one of an attribute and information identifying an attribute that will be communicated to at least one of an application and a device, wherein at least one of the application and the device is capable of taking an action associated with the color tag, and wherein the step of creating the color tag comprises:
• creating a plurality of blocks to represent a color tag, each block comprising one or more colors with each color having an associated intensity;
• and
• setting the intensity of at least one color of at least one block such that the intensity represents at least part of the selected one of the attribute and the information identifying the attribute;
• associating the color tag with an image to be displayed on a display, wherein the color tag will be displayed with or as part of the image on the display.

A non-transitory computer readable medium having a software program operable to execute the following steps on a processor of a computer:

• displaying a color tag on a display, wherein the color tag comprises a selected one of an attribute and information identifying an attribute that will be communicated to at least one of an application and a device and the color tag comprises a plurality of blocks, each block comprising one or more colors with each color having an associated intensity and the intensity of at least one color of at least one block is set such that the intensity represents at least part of the selected one of the attribute and the information identifying the attribute, wherein the at least one of the application and the device is capable of taking an action associated with the color tag;
• detecting the color tag on the display;
• and
• communicating the selected one of the attribute and the information identifying the attribute to the at least one of the application and the device capable of taking an action associated with the color tag.