Messaging system and service

A system comprising:

• a processor;
• and
• a memory containing instruction that, when executed, cause the processor to:
• receive a message sent through a data communications network, the message including transmission data identifying a destination of the message and a message body identifying content thereof;
• review a schedule identifying entertainment activities, wherein the schedule is accessed from an electronically available entertainment listing;
• select, in response to receiving the message, data in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message, wherein the data is selected from one of a plurality of stores of selectable data, each store being associated with a different subject and each having selectable data therein, and wherein an identifier identifying one of the subjects has been received prior to receipt of the message, the identifier thereby identifying a store from which data are to be selected;
• create a modified message including the data selected in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message;
• and
• transmit the modified message to the destination.

A non-transitory computer-readable medium containing instruction that, when executed by a computing device, cause the computing device to:

• receive a message sent through a data communications network, the message including transmission data identifying a destination of the message and a message body identifying content thereof;
• review a schedule identifying entertainment activities, wherein the schedule is accessed from an electronically available entertainment listing;
• select, in response to receiving the message, data in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message, wherein the data is selected from one of a plurality of stores of selectable data, each store being associated with a different subject and each having selectable data therein, and wherein an identifier identifying one of the subjects has been received prior to receipt of the message, the identifier thereby identifying a store from which data are to be selected;
• create a modified message including the data selected in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message;
• and
• transmit the modified message to the destination.