Information presentation apparatus

A method for presenting a driver in a vehicle with a driving support information notice,

• the method comprising:
• acquiring infrastructure information using at least one of vehicle-to-vehicle communications and road-to-vehicle communications;
• detecting an attention target ahead of the vehicle, the attention target to which the driver needs to pay attention based on the acquired infrastructure information;
• selecting a driving support application based on the detected attention target:
• starting a notice presentation to present the driver with a driving support information notice associated with the selected driving support application in an initial presentation mode in a visible presentation manner or an audible presentation manner;
• executing a driver awareness determination as to whether the driver is aware of the driving support information notice based on vehicle-inside information,
• the vehicle-inside information being a signal arising from an operation executed by the driver when the driver becomes aware of the presented driving support information notice;
• and
• executing, when an affirmative result is obtained from the executed driver awareness determination, one of (i) a presentation stoppage and (ii) a presentation attenuation of the driving support information notice, the presentation stoppage stopping the started notice presentation, the presentation attenuation executing a presentation mode changeover to change a presentation mode of the driving support information notice from the initial presentation mode into an attenuation presentation mode, the attenuation presentation mode reducing, compared with the initial presentation mode, a blockage against the driver during driving the vehicle towards the attention target.