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US 8,474,713 B2Granted
Targeted video advertising
AssigneeGoogle Inc.
InventorsMikhail Dmitriev, Nicholas Lee, Rajas Moonka, Manish Gupta
Life of this patent
Estimating the term…
Abstract
A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.
Claims27
A computer-implemented method comprising:
- providing a first video advertisement for display to a viewer of a video display system;
- receiving an indication that a user chose to skip the displaying of the first video advertisement;
- identifying for the user a characteristic that is opposed to a characteristic of the skipped first video advertisement;
- selecting a second video advertisement using the identified characteristic for the user;
- and
- providing the second video advertisement for display to the user by the video display system,
- wherein an advertiser is caused to be charged for display of video advertisements that are not skipped and not charged for display of video advertisements that are skipped.
4 more elements
A computer-implemented system comprising:
- a database storing, on a computer server system, video advertisements to be played to users of video display systems;
- an interface to provide the video advertisements in coordination with video programs for playing to the users;
- a video advertisement monitor programmed to identify occurrences of skipping of the video advertisements by the users of the video display systems and to cause an advertiser to be charged for display of video advertisements that the system determines were not skipped and to cause the advertiser to not be charged for display of video advertisements that are skipped;
- and
- a video advertisement selector programmed to identify for users characteristics that are opposed to characteristics of video advertisements that users identified as having skipped, and to select future video advertisements that match the identified user characteristics.
2 more elements
One or more tangible computer-readable media storing instructions that, when executed by one or more processors, perform operations comprising:
- providing a first video advertisement for display to a viewer of a video display system;
- receiving an indication that a user chose to skip the displaying of the first video advertisement;
- identifying for the user a characteristic that is opposed to a characteristic of the skipped first video advertisement;
- selecting a second video advertisement using the identified characteristic for the user;
- and
- providing the second video advertisement for display to the user by the video display system,
- wherein an advertiser is caused to be charged for display of video advertisements that are not skipped and not charged for display of video advertisements that are skipped.
4 more elements
Dependencies are inferred from the claim text.