Method of and system for displaying product related information at POS-based retail checkout systems

A bi-optical symbol reading system for installation at a point of sale (POS) station, comprising:

• a system housing having a vertical housing section with a vertical scanning window and a horizontal housing section with a horizontal scanning window adjacent said vertical scanning window;
• a laser scanning subsystem disposed in said system housing, for generating and projecting a plurality of laser scanning planes through said vertical and horizontal scanning windows, which intersect within a 3D scanning volume defined between said vertical and horizontal scanning windows and provide a laser scanning pattern within said 3D scanning volume, for scanning each product within said 3D scanning volume and producing scan data for decode processing;
• a scan data processor for processing said scan data produced by said laser scanning subsystem in effort to read a symbol on each product passed through said 3D scanning volume, and generate symbol character data representative of each said read symbol;
• a digital imaging subsystem, disposed within said vertical section of said system housing, for automatically projecting a field of view (FOV) into said 3D scanning volume, and capturing and processing one or more digital images of each product present in said FOV;
• a digital heads-up display (HUD) image projection subsystem, disposed within said vertical section of said system housing, and supporting the projection of a heads-up display (HUD) for each product, on a portion of said vertical scanning window, wherein each said HUD contains price and other information of each product identified during checkout operations at said POS station;
• and
• a system controller for automatically controlling the operation of said laser scanning subsystem during said system operation.