Banking system controlled responsive to data bearing records to sequentially provide preassigned ordered marketing and campaign presentations to a particular individual over different transactions

Apparatus comprising:

• at least one data store associated with at least one automated banking machine that is operable to cause financial transfers responsive at least in part to data read from data bearing records,
• wherein the at least one machine includes at least one reader,
• wherein the at least one reader is operable to read identifying data usable to identify a financial account with which the at least one machine is operable responsive at least in part to computer-determined association between the identifying data read and the financial account, to carry out a financial transaction,
• wherein the at least one machine includes at least one cash dispenser,
• wherein the at least one cash dispenser is operable to selectively dispense cash from the at least one machine, to machine users authorized to request financial transactions based at least in part on identifying data read by the at least one reader,
• wherein the at least one machine includes at least one display,
• wherein the at least one display includes at least one display screen,
• wherein the at least one machine includes at least one input device,
• wherein the at least one data store includes campaign data corresponding to a marketing campaign for customers of the at least one machine,
• wherein the marketing campaign includes data corresponding to a predetermined sequence of ordered marketing presentations,
• wherein each marketing presentation differs from each other marketing presentation,
• wherein the marketing presentations include a query marketing presentation,
• wherein the marketing presentations include a first path marketing presentation,
• wherein the marketing campaign includes at least two paths of marketing presentations,
• wherein the query marketing presentation includes at least one query linked to the at least two paths,
• wherein the first path marketing presentation is in a first path of the at least two paths,
• wherein the campaign data links the marketing campaign to a plurality of customers authorized to use the at least one machine,
• wherein the campaign data indicates a point in the predetermined sequence where each respective customer is currently positioned,
• wherein for each respective customer, the campaign data enables the at least one machine to present through the at least one display during a machine session conducted by the respective customer, a next marketing presentation assigned to the respective customer, responsive at least in part to the at least one reader reading respective customer data that is linked to the predetermined sequence at a respective point which corresponds to the next marketing presentation assigned to the respective customer,
• wherein for each respective customer, the campaign data enables the at least one machine to present the first path marketing presentation to the respective customer through the at least one display during a further machine session conducted by the respective customer, responsive at least in part to both
• the at least one machine having received in response to prior presentation of the query marketing presentation to the respective customer, customer input which led to a point in the first path, and
• the at least one reader reading during the further machine session, respective customer data that is linked to the predetermined sequence at a point in the first path where the first path marketing presentation is to be presented to the respective customer.

A method involving at least one data store associated with at least one automated banking machine that is operable to cause financial transfers responsive at least in part to data read from data bearing records,

• wherein the at least one machine includes at least one reader,
• wherein the method comprises:
• (a) accessing the at least one data store;
• and
• (b) storing in the at least one data store accessed in (a), campaign data corresponding to a marketing campaign for customers of the at least one machine,
• wherein the marketing campaign includes data corresponding to a predetermined sequence of ordered marketing presentations,
• wherein each marketing presentation differs from each other marketing presentation,
• wherein the marketing presentations include a query marketing presentation,
• wherein the marketing presentations include a first path marketing presentation,
• wherein the marketing campaign includes at least two paths of marketing presentations,
• wherein the query marketing presentation includes at least one query linked to the at least two paths,
• wherein the first path marketing presentation is in a first path of the at least two paths,
• wherein the campaign data links the marketing campaign to a plurality of customers authorized to use the at least one machine,
• wherein the campaign data indicates a point in the predetermined sequence where each respective customer is currently positioned,
• wherein for each respective customer, the campaign data is configured to cause the at least one machine to present through the at least one display during a machine session conducted by the respective customer, a next marketing presentation assigned to the respective customer, responsive at least in part to the at least one reader reading respective customer data that is linked to the predetermined sequence at a respective point which corresponds to the next marketing presentation assigned to the respective customer,
• wherein for each respective customer, the campaign data is configured to cause the at least one machine to present the first path marketing presentation to the respective customer through the at least one display during a further machine session conducted by the respective customer, responsive at least in part to both
• the at least one machine having received in response to prior presentation of the query marketing presentation to the respective customer, customer input which led to a point in the first path, and
• the at least one reader reading during the further machine session, respective customer data that is linked to the predetermined sequence at a point in the first path where the first path marketing presentation is to be presented to the respective customer.

A method comprising:

• (a) developing a banking system marketing campaign application that is operable with a plurality of banking system automated banking machines operable to cause financial transfers responsive at least in part to data read from data bearing records,
• wherein the marketing campaign application is associated with at least one data store that includes both:
• a marketing campaign comprising data corresponding to a predetermined sequence of ordered marketing presentations that are to be presented to a plurality of customers,
• wherein the predetermined sequence includes at least two paths of marketing presentations,
• wherein a first path marketing presentation is in a first path of the at least two paths,
• wherein the marketing presentations include a query marketing presentation,
• wherein the query marketing presentation includes at least one query linked to the at least two paths,
• wherein each marketing presentation differs from each other marketing presentation, and
• campaign data which:
• links the marketing campaign to each respective customer, and
• indicates a point in the predetermined sequence where each respective customer is currently positioned,
• wherein the marketing campaign application includes computer executable instructions,
• wherein the computer executable instructions are operable to cause at least one computer associated with the machines to:
• (i) determine during a machine session involving a machine of the machines and a first customer of the customers, a marketing presentation in the predetermined sequence that is to be presented to the first customer,
• wherein the determination is based at least in part on the first customer being linked in the at least one data store with the marketing campaign at a particular point in the predetermined sequence,
• (ii) determine during another machine session involving a machine of the machines and the first customer, a next marketing presentation in the predetermined sequence that is to be presented to the first customer,
• wherein the determination is based at least in part on the first customer being linked in the at least one data store with the marketing campaign at a further particular point in the predetermined sequence,
• wherein the further particular point is subsequently positioned in the predetermined sequence relative to the particular point in (i),
• wherein the computer executable instructions are operable,
• responsive at least in part to
• the marketing presentation in (i) comprising the query marketing presentation, and
• the machine in (i) receiving first customer input which leads to a point in the first path,
• to cause the at least one computer to cause the next marketing presentation in (ii) to comprise the first path marketing presentation;
• and
• (b) storing in at least one data store, the marketing campaign application developed (a).