Unitary gift card box

A box of rectangular shape fabricated of a single cardboard sheet bounded by interior and exterior faces and a contoured primary perimeter, and a layer of wrapping paper attached to said exterior face and extending beyond said primary perimeter to a contoured secondary perimeter, said sheet containing scored lines which permit folding to produce said box which is comprised of:

• a) a lower portion integrally joined to an upper portion by way of folding upon two lines spaced apart so as to constitute a rear sidewall of said box, said lower and upper portions each bounded by straight front and side extremities, said folding interaction sequentially producing:
• 1) a closed state defining a compartment bounded in part by said upper and lower portions, and
• 2) an open state wherein said upper portion is positioned orthogonally to said lower portion, and
• b) means for releasably securing a gift card within said compartment in a manner which moves said card into parallel relationship with said upper portion in the open state of said box, wherein said means is a panel insert comprising two parallel cuts each disposed perpendicular to and in communication with three inner folding lines, which together provide for a pop-up platform for the gift card when the box is open, and wherein two outer folding lines define an upper and lower base of the platform but the parallel cuts are not in communication with either of the two outer folding lines, wherein said pop-up platform projecting horizontally forward of said upper portion, wherein panel shoulders embrace said platform, and have card-holding slots which releasably secure said gift card in a prominently viewable position parallel to said upper portion.