# US 8,464,942 B2 · Sales promotion system supporting a plurality of differing sellers

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- Number: US 8,464,942 B2
- Document ID: US8464942B2
- Status: Granted
- Kind: B2
- Application number: 13/398,009
- Filed: 2012-02-16
- Published: 2012-06-14
- Granted: 2013-06-18
- Earliest claimed: 1999-04-19
- Assignees: Enpulz, LLC
- Applicants: James D. Bennett; Christopher C. Winslade
- Inventors: James D. Bennett; Christopher C. Winslade
- Web page: https://patentgrep.com/patent/US8464942B2

## CPC

- G06Q 40/03: Credit; Loans; Processing thereof
- G06Q 20/20: Point-of-sale [POS] network systems
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates
- G06Q 30/0222: {During e-commerce, i.e. online transactions}
- G06Q 30/0224: {based on user history}
- G06Q 30/0235: constrained by time limit or expiration date
- G06Q 30/0239: {Online discounts or incentives}
- G06Q 30/0244: {Optimization}
- G06Q 30/0251: Targeted advertisements
- G06Q 30/0253: {During e-commerce, i.e. online transactions}
- G06Q 30/0255: {based on user history}
- G06Q 30/0257: {User requested}
- G06Q 30/0261: {based on user location}
- G06Q 30/0269: {based on user profile or attribute}
- G06Q 30/0601: Electronic shopping [e-shopping]
- G06Q 30/0605: {Pooling transaction partners, e.g. group buying or group selling}
- G06Q 30/0611: {Request for offers or quotes}
- G06Q 30/0613: {using intermediate agents}
- G06Q 30/0625: {by formulating product or service queries, e.g. using keywords or predefined options}
- G06Q 30/0641: {utilising user interfaces specially adapted for shopping}
- G06Q 40/04: Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
- G06Q 40/08: Insurance
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

## Claims

### Claim 1

A sales promotion system supporting a plurality of buyer computers used by a corresponding plurality of buyers, the sales promotion system comprising:
a promotion server system that supports promotion of sales of a plurality of products from a plurality of sellers, including a first product from a first seller;
the promotion server system responds to a selection of the first product received from one of the plurality of buyer computers by delivering a first description, a first link, and a first promotion value to the one of the plurality of buyer computers; and
wherein a selection of the first link causes a web page to be delivered to the one of the plurality of buyer computers, the web page relating to the first product.

### Claim 2 (depends on 1)

The sales promotion system of claim 1, wherein the web page is that of a sales site managed by the first seller.

### Claim 3 (depends on 2)

The sales promotion system of claim 2, wherein the web page contains further product information relating to the first product.

### Claim 4 (depends on 2)

The sales promotion system of claim 2, wherein the web page supports sales of the first product.

### Claim 5 (depends on 4)

The sales promotion system of claim 4, wherein the sales include application of the first promotion value.

### Claim 6 (depends on 1)

The sales promotion system of claim 1, wherein the promotion server system comprises a sales site managed by a reseller, wherein the sales site supports sales of the first product and a plurality of other products.

### Claim 7 (depends on 6)

The sales promotion system of claim 6, wherein the promotion server system comprises a search engine that enables the plurality of buyers to utilize search terms to locate one or more promotion offers from a plurality of hosted promotion offers.

### Claim 8 (depends on 6)

The sales promotion system of claim 6, wherein the promotion server system hosts promotion offer postings from the first seller and a plurality of other sellers.

### Claim 9 (depends on 8)

The sales promotion system of claim 8, wherein the promotion server system organizes the hosted promotion offer postings into categories based on one or more of goods, services, and/or sellers.

### Claim 10 (depends on 9)

The sales promotion system of claim 9, wherein the promotion server system presents the categories to the plurality of buyer computers.

### Claim 11 (depends on 1)

The sales promotion system of claim 1, wherein the promotion server system comprises a search engine that enables the plurality of buyers to utilize search terms to locate one or more promotion offers from a plurality of hosted promotion offers.

### Claim 12 (depends on 1)

The sales promotion system of claim 1, wherein the promotion server system comprises a promotion site managed by a promotion entity, wherein the promotion site supports sales of the first product and the plurality of other products.

### Claim 13 (depends on 12)

The sales promotion system of claim 12, wherein the promotion server system comprises a search engine that enables the plurality of buyers to utilize search terms to locate one or more promotion offers from a plurality of hosted promotion offers.

### Claim 14 (depends on 12)

The sales promotion system of claim 12, wherein the promotion server system hosts promotion offer postings from the first seller and a plurality of other sellers.

### Claim 15 (depends on 14)

The sales promotion system of claim 14, wherein the promotion server system organizes the hosted promotion offer postings into categories based on one or more of goods, services and/or sellers.

### Claim 16 (depends on 15)

The sales promotion system of claim 15, wherein the promotion server system presents the categories to the plurality of buyer computers.
