Backlight assembly and display device having the same

A backlight assembly comprising:

• a receiving container including an orifice disposed therein;
• a lamp supporting member disposed on the first receiving container, the lamp supporting member comprising:
• an elastic supporting body comprising a flexible insulative material, the elastic supporting body having an aperture and a channel from an outside of the elastic supporting body to the aperture, the aperture having a first diameter and passing through the elastic supporting body in a horizontal direction, the channel extending in a vertical direction substantially perpendicular to the horizontal direction and elastically opening an upper side of the elastic supporting body;
• a first fixing unit extending from the elastic supporting body and contacting the receiving container;
• and
• a second fixing unit protruding from a bottom surface of the first fixing unit and inserting into the orifice of the receiving container to fix the lamp supporting member to the receiving container;
• and
• a lamp unit disposed on the receiving container, the lamp unit having a curved portion disposed at a first side thereof and at least two electrodes disposed at a second side thereof substantially opposite to the first side, the curved portion being inserted into the aperture through the channel of the lamp supporting member,
• wherein the bottom surface of the first fixing unit extends substantially perpendicular to the vertical direction;
• and
• wherein the elastic supporting body provides support to the curved portion of the lamp unit, and
• wherein a width of the channel is smaller than a length from an upper outside of the elastic supporting body to the aperture.

A display device comprising:

• a first receiving container including an orifice disposed therein;
• a lamp supporting member comprising:
• an elastic supporting body comprising a flexible insulative material, the elastic supporting body having an aperture and a channel from an outside of the elastic supporting body to the aperture, the aperture having a first diameter and passing through the elastic supporting body in a horizontal direction, the channel extending in a vertical direction substantially perpendicular to the horizontal direction and elastically opening an upper side of the elastic supporting body;
• a first fixing unit extending from the elastic supporting body and contacting the receiving container;
• and
• a second fixing unit protruding from a bottom surface of the first fixing unit and inserting into the orifice of the first receiving container to fix the lamp supporting member to the receiving container;
• a lamp unit disposed on the receiving container, the lamp unit having a curved portion disposed at a first side thereof and at least two electrodes disposed at a second side thereof disposed substantially opposite to the first side, the curved portion being inserted into the aperture through the channel of the lamp supporting member;
• and
• a display unit disposed over the lamp unit, wherein the display unit displays an image using light generated from the lamp unit,
• wherein the bottom surface of the first fixing unit extends substantially perpendicular to the vertical direction;
• and
• wherein the elastic supporting body provides support to the curved portion of the lamp unit, and
• wherein a width of the channel is smaller than a length from an upper outside of the elastic supporting body to the aperture.