Method and apparatus for distributing content

A method of delivering content to a content reviewer, said method comprising:

• receiving at least one search parameter from the content reviewer;
• searching a plurality of content items based on the search parameter;
• generating a display of a set of content items from the plurality of content items that satisfy the search parameter;
• and
• retrieving a plurality of tag chains associated with a particular content item in the set of content items, each particular tag chain providing a description of the particular content item using a plurality of tags and one of a plurality of different operators that identifies a relationship between the plurality of tags,
• wherein the plurality of different operators include at least one operator that indicates two tags in the plurality of tags are equal or one of the two tags has a greater weight than the other tag in describing the content item,
• wherein the particular tag chain is associated with a metric that indicates the trustworthiness of the particular tag chain based on a user that specified the particular tag chain.

A non-transitory machine readable medium storing a program comprising a user interface (UI) for execution by at least one processor, said program for delivering content to a content reviewer, the UI comprising:

• a UI tool for receiving a user query to search a plurality of content items;
• a first display area for displaying a set of content items from the plurality of content items that satisfy the user query;
• and
• a second displaying area for displaying a plurality of tag chains associated with a particular content item in the set of content items, each particular tag chain providing a description of the particular content item using a plurality of tags and one of a plurality of different operators that identifies a relationship between the plurality of tags,
• wherein the plurality of different operators include at least one operator that indicates two tags in the plurality of tags are equal or one of the two tags has a greater weight than the other tag in describing the content item,
• wherein the particular tag chain is associated with a metric that indicates the trustworthiness of the particular tag chain based on a user that specified the particular tag chain.