Thermally printable adhesive label

A continuous liner-free repositionable label roll for use in a thermal point-of-sale printer having an auto-cutting mechanism comprising:

• a) a web of thermal paper having a top surface and a bottom surface wound into a continuous roll without preset tear areas thereon;
• b) a base coat provided on said bottom surface;
• c) at least one adhesive strip provided on said bottom surface, said adhesive strip extending in a substantially uninterrupted manner along a running axis of said web wherein said base coat secures the adhesive of the at least one adhesive strip to the bottom surface to prevent fouling of the auto-cutting mechanism of the point of sale printer and wherein the adhesive of the at least one adhesive strip comprises acrylate copolymer formed into microparticles, microspheres or combinations thereof;
• and
• d) a silicone-free release coat provided on said top surface, said release coat extending along said running axis of said web and behind said at least one adhesive strip so that when said web of thermal paper is caused to be thermally printed and cut by the auto-cutting mechanism to a variable length determined by the amount of printing on the web, said adhesive will extend in a continuous manner along the length of said thermally printed paper to form a repositionable label.