Controlling and using virtual universe wish lists

A computer system for generating an advertisement in a virtual universe, said computer system comprising:

• one or more processors, one or more computer-readable memories and one or more computer-readable tangible storage devices;
• program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to detect a selection of a virtual object in a virtual universe by a first avatar in response to a user input, wherein the first avatar is controlled by a user associated with a user account of a virtual universe computer network, wherein the virtual universe comprises a three-dimensional computer simulated environment where the first avatar represents the user as an inhabitant of the virtual universe, wherein the computer simulated environment is controlled by one or more processors in the virtual universe computer network, and wherein the selection of the virtual object indicates a desire by the user for the virtual object;
• program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to designate the virtual object in a wish list for the first avatar in response detecting the selection of the virtual object by the first avatar, wherein the wish list includes a listing of desired objects by the first avatar available from the virtual universe, and wherein the listing of desired objects are stored in a data store unit associated with the user account, said data store unit accessible via the virtual universe computer network;
• program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to determine a second avatar in the virtual universe that possesses an instance of the virtual object in response to designating the virtual object in the wish list, wherein the second avatar is associated with an account;
• and
• program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to generate the advertisement to obtain the instance of the virtual object from the second avatar on behalf of the first avatar in response to determining that the second avatar possesses the instance of the virtual object.

A computer program product for generating an advertisement in a virtual universe, said computer program product comprising:

• one or more computer-readable tangible storage devices;
• program instructions, stored on at least one of the one or more storage devices, to detect a selection of a virtual object in a virtual universe by a first avatar in response to a user input, wherein the first avatar is controlled by a user associated with a user account of a virtual universe computer network, wherein the virtual universe comprises a three-dimensional computer simulated environment where the first avatar represents the user as an inhabitant of the virtual universe, wherein the computer simulated environment is controlled by one or more processors in the virtual universe computer network, and wherein the selection of the virtual object indicates a desire by the user for the virtual object;
• program instructions, stored on at least one of the one or more storage devices, to designate the virtual object in a wish list for the first avatar in response to detecting the selection of the virtual object by the first avatar, wherein the wish list includes a listing of desired objects by the first avatar available from the virtual universe, and wherein the listing of desired objects are stored in a data store unit associated with the user account, said data store unit accessible via the virtual universe computer network;
• program instructions, stored on at least one of the one or more storage devices, to determine a second avatar in the virtual universe that possesses an instance of the virtual object in response to designating the virtual object in the wish list, wherein the second avatar is associated with an account;
• and
• program instructions, stored on at least one of the one or more storage devices, to generate the advertisement to obtain the instance of the virtual object from the second avatar on behalf of the first avatar in response to determining that the second avatar possesses the instance of the virtual object.