Client utility interaction analysis

A computer-implemented method, comprising:

• receiving, by at least one processor uniform resource locators (URLs) from a user-action analysis engine, each of the URLs corresponding to a plurality of user interactions with a client utility and identifying the plurality of user interactions as a single user interaction, each of the URLs comprising one or more URL components and having (a) at least one URL component specifying one or more features of the client utility with respect to which an interaction occurred and (b) at least one URL component specifying an action taken with respect to the one or more features;
• computing, by at least one processor, statistics for user interactions with the client utility based on an analysis of each of the URLs as page views for online resources at a specified network address;
• and
• providing, to a processing device, reporting data including instructions, that when executed, cause the statistics for the user interactions to be presented on a display device.

A non-transitory computer readable storage medium encoded with a computer program comprising instructions that when executed operate to cause a computer to perform operations:

• detecting a plurality of user interactions with a client utility that is implemented in a client device, each of the interactions including a manipulation of a feature of the client utility;
• generating a uniform resource locator (URL) that corresponds to the plurality of user interactions with the client utility and that identifies the plurality of user interactions as a single user interaction, the URL comprising a URL having a plurality of URL components, each URL component corresponding to at least one of the plurality of user interactions, wherein the URL has (a) at least one URL component specifying a feature of the client utility with respect to which a user interaction occurred, and (b) at least one URL component specifying an action taken with respect to the feature;
• providing the URL to a server-based analytics system, the server-based analytics system being configured to analyze one or more URLs as page views for online resources at a specified network address, and thereby analyze one or more user interactions with the client utility based on their respective URLs;
• and
• receiving, from the server-based analytics system, reporting data including statistics that have been computed for the client utility based on URLs.