Media player feedback

A method comprising:

• receiving allocation of a unique value corresponding to a content publisher and the media player, the unique value exclusively used by a media player amongst multiple media players to indicate the publisher as a source of played back content;
• in response to initiating playback of the publisher's content on the media player, creating each of multiple log reports to include the unique value to enable the publisher to identify that different content provided by the publisher was played back by the media player;
• and
• distributing the log reports for access by the publisher, wherein the unique value enables anonymous distribution of the log reports such that the publisher does not know an identity of the media player that uses the unique value in the log reports.

A tangible computer-readable medium having instructions stored thereon, the instructions, when executed by a processing device, enabling the processing device to perform operations comprising:

• initiating playback of content on a media player;
• receiving selection of a playback command applied to the content being played back by the media player;
• based on the selection, creating an entry in a log report to indicate the selection of the playback command, the log report comprising a unique value associated with a publisher of the content and the media player, wherein each of a plurality of media players associates a different unique value with the publisher of the content such that the plurality of media players can be distinguished from one another based on the different unique values associated with the publisher and wherein the different unique values associated with the publisher do not reveal the identities of the plurality of media players;
• and
• initiating distribution of the log report to notify the publisher of the content that the playback command was selected during playback of the content on the media player.

A computer system comprising:

• a processor;
• a memory unit that stores instructions associated with an application executed by the processor;
• and
• an interconnect coupling the processor and the memory unit, enabling the computer system to execute the application and perform operations comprising:
• initiating playback of content on a media player;
• receiving selection of a playback command applied to the content being played back by the media player;
• based on the selection, creating an entry in a log report to indicate the selection of the playback command, the log report comprising a unique value associated with a publisher of the content and the media player, wherein each of a plurality of media players associates a different unique value with the publisher of the content such that the plurality of media players can be distinguished from one another based on the different unique values associated with the publisher and wherein the different unique values associated with the publisher do not reveal the identities of the plurality of media players;
• and
• initiating distribution of the log report to notify the publisher of the content that the playback command was selected during playback of the content on the media player.