Mobile communication terminal and method for recommending content item

A mobile communication terminal, comprising:

• an input section which obtains data provided from a sensor which senses a physical quantity;
• a condition estimator which generates condition estimation data including accuracy data indicating a degree of agreement between a condition indicated by a corresponding one of a plurality of condition labels and a condition of the mobile communication terminal for the corresponding condition label based on the data obtained by the input section, wherein each of the plurality of condition labels is fallen into one of a plurality of condition items;
• a recommend rule database on which a plurality of recommend rules each associating a condition indicated by one of the plurality of condition labels and a content piece according to content written as the condition is recorded;
• a recommend rule estimator which estimates the recommend rules recorded on the recommend rule database to generate priority data of each of the individual recommend rules;
• an estimated value operation section which computes an estimated value for one of a sum of the accuracy data and the priority data of the recommend rule;
• and
• a selection section which selects a content piece to be recommended based on the estimated value and provides a shortcut button regarding the selected content item with a display device.

A method for recommending a user a content item by means of a mobile communication terminal, comprising:

• storing rule information including a plurality of pairs of condition information and content information for selecting a program to be recommended, wherein the condition information is composed of a plurality of condition labels;
• generating condition estimation data including accuracy data indicating a degree of agreement between a condition indicated by a corresponding one of the plurality of condition labels and a condition of the mobile communication terminal for the corresponding condition label based on sensed data, wherein each of the plurality of condition labels is fallen into one of a plurality of condition items;
• estimating the rule information to determine priority data for each pair of the condition information and the content information;
• generating an estimation value indicating a sum of the accuracy data and the priority data;
• and
• providing a shortcut button to run the program with a display device based on the estimation value and the rule information.