Sales apparatus, sales method and program

A program stored on a computer readable medium, and configured to sell content to a purchaser wearing a communication terminal, the program causing a computer comprising a processor to perform a method comprising:

• communicating between the communication terminal and the processor using:
• dielectric material, including a human body, as a communication medium, and a communication signal transmission path without a physical reference point path;
• detecting a content selection of the purchaser, the content being selected by depressing a content selection section configured to allow the purchaser to select content for sale, the content selection section comprising a communication section configured to communicate with the communication terminal;
• using the processor to identify the content selected by the purchaser;
• executing a settlement process for the identified content, wherein the communication terminal communicates with the communication section of the content selection section via the purchaser's body while the purchaser is depressing the content selection section;
• and
• supplying the communication terminal with data of the identified content selected by the purchaser via the communication section and the body of the purchaser depressing the content selection section.

A sales apparatus for selling content to a purchaser wearing a communication terminal, the apparatus comprising:

• a processor comprising:
• a content selection section configured to allow the purchaser to select content for sale;
• a communication section provided for in the content selection section configured to communicate with the communication terminal using:
• dielectric material, including a human body, as a communication medium, and a communication signal transmission path without a physical reference point path;
• a detection section configured to detect a content selection operation of the purchaser;
• an identifying section configured to identify content selected by the purchaser;
• a settlement section configured to execute a settlement process for the identified content, wherein the communication terminal communicates with the communication section of the content selection section via the purchaser's body while the purchaser is depressing the content selection section;
• and
• a supply section configured to supply the communication terminal with data of the content selected by the purchaser and identified by the identifying section via the communication section and the body of the purchaser while purchaser is depressing the content selection section,
• wherein the content selection section includes a display section configured to display an image corresponding to the selectable content.