Method and apparatus for varying the amount of advertising content

A system comprising:

• a user interface that allows a user to select a portion of a plurality of levels of advertising, wherein the portion of the plurality of levels indicates the amount of advertising content to be presented to the user;
• a data processing system coupled to the user interface, wherein the data processing system provides the portion of the plurality of levels to the user on the user interface;
• and
• a content editor that inserts the amount of advertising content into a media content to form a modified media content, wherein the amount of advertising content corresponds to the portion of the plurality of levels selected by the user, wherein the content editor transmits the modified media content to the user, and wherein the user dynamically selects the portion of the plurality of levels as the media content is transmitted to the user, and wherein the advertising content is prorated based on the amount of time remaining within the media segment when the portion of the plurality of levels is dynamically selected.

A non-transitory computer storage type media having a computer program product encoded thereon, the computer program product including computer usable program code for varying the amount of received advertising content, the computer program product comprising:

• computer usable program code for providing a portion of a plurality of levels of advertising to a user, wherein the portion of the plurality of levels indicates an amount of advertising content to be received by the user, wherein the user dynamically selects the portion of the plurality of levels as the media content is transmitted to the user, wherein the advertising content is prorated based on the amount of time remaining within the media segment when the portion of the plurality of levels is dynamically selected;
• responsive to receiving a user input selecting the portion of the plurality of levels, computer usable program code for inserting an amount of advertising content into a media content to form a modified media content, wherein the amount of advertising content corresponds to the portion of the plurality of levels selected by the user;
• and
• computer usable program code for transmitting the modified media content to the user.