US 8,429,014 B2Granted

Method and system for providing advertising through content specific nodes over the internet

AssigneeGoogle Inc.

InventorsChristopher J. Barry, Eric Robert Bronnimann, Jacob Paul Ewerdt, William C. Day, Kevin R J B Donovan, Brian Hammond, Elizabeth Klein, Matthew Gordon Knell, Ron McCoy, Sara Frances Plath, Dan C. Porter, Eric Christopher Saam

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Abstract

Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.

Claims23

Dependent claims

A method for receiving advertisement information from advertisers, the method implemented by a server system and comprising:

sending, through a communication interface, a multi-level representation of at least a portion of a hierarchy of content nodes to a plurality of advertiser user systems to facilitate selection of one or more of the content nodes, each content node associated with at least one content topic, wherein each respective content node comprises a plurality of web pages from different web sites;
receiving, through the communication interface, advertisement listing information comprising a plurality of bids associated with an advertisement, the advertisement associated with one or more content topics, each bid associated with at least one content node of the hierarchy of content nodes that is associated with at least one of the one or more content topics;
and
serving, using one or more data processors, the advertisement, for each content node, based on the bid associated with the respective content node relative to other bids associated with other advertisements for the respective content node for placement on the web pages of the respective content node.

1 more element

Dependencies are inferred from the claim text.

Facts

Application: 12/823,651Filed 25 Jun 2010 · continuation
Priority: 16 Jul 2002
Published: US 2010/0332321 A130 Dec 2010
Granted: 23 Apr 2013
Term ends: Not estimatedThe source records don’t support an estimate.

Classification8 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0209
Discounts or incentives, e.g. coupons or rebates: incentive being awarded or redeemed in connection with the playing of a video game
G06Q 30/0251
Advertisements: targeted advertisements
G06Q 30/0257
Targeted advertisements: user requested

Family

Application60/396,003Us provisional application · filed 16 Jul 2002
Application10/309,332Parent of this continuation · filed 4 Dec 2002
US 2010/0332321 A1Pre-grant publication · published 30 Dec 2010
US 7,752,072 B2Parent of this continuation
US 2004/0015397 A1Published application
US 8,429,014 B2This patent

From the US filing history. Foreign family members aren’t listed.