System and method for offer targeting

A computer-based system for offer targeting, the system comprising:

• means for storing and accessing computer-readable information associated with a plurality of offers and a plurality of groups, wherein at least some of the plurality of groups comprise multiple accounts;
• means for maintaining an offer counter for each of the plurality of groups, the offer counter for each group tracking a number of offers received by each group;
• means for performing an assignment process by assigning, by the data processor, the plurality of offers, in a predetermined order, to the plurality of groups by performing the following steps:
• selecting one of the plurality of offers for assignment;
• selecting, based on an offer counter ranking of each of the plurality of groups, one or more prequalified groups for receiving the selected offer from the plurality of groups, wherein the selected one or more prequalified groups have a higher offer counter ranking than prequalified groups not selected;
• assigning the selected offer to the one or more selected pre-qualified groups from the plurality of groups, wherein the one or more prequalified groups are pre-qualified for the selected offer based on a plurality of business rules;
• incrementing offer counters associated with the one or more selected prequalified groups receiving the offer;
• sorting and ranking the plurality of groups based on the incremented offer counters, wherein a first group with a higher offer counter value has a lower offer counter ranking than a second group with a lower offer counter value;
• determining whether any additional offer is available for assignment;
• and
• repeating all of the steps of the assignment process if any additional offer is available for assignment;
• and
• means for recording the assignment of the plurality of offers accomplished through the assignment process to the plurality of groups.

A computer-implemented method for offer targeting, the method comprising:

• storing, in one or more storage devices, computer-readable information associated with a plurality of offers and a plurality of groups, wherein each of the plurality of groups comprises multiple accounts, each of the plurality of offers is to be assigned to at least a predetermined number of accounts, and at least part of the plurality of offers are associated with one or more financial products or insurance products;
• maintaining, by a data processor in communication with the one or more storage devices and having access to at least a portion of the computer-readable information, an offer counter for each of the plurality of groups, the offer counter for each group tracking a number of offers received by each group;
• performing an assignment process by assigning, by the data processor, the plurality of offers, in a predetermined order associated with prioritization rankings of the plurality of offers, to the plurality of groups by performing the following steps:
• selecting one of the plurality of offers for assignment, the selected offer having a highest prioritization ranking of any unassigned offer;
• selecting, based on an offer counter ranking of each of the plurality of groups, one or more prequalified groups for receiving the selected offer from the plurality of groups, such that a first group with a higher offer counter value has a lower offer counter ranking in receiving a subsequently assigned offer than a second group with a lower offer counter value, wherein the selected one or more prequalified groups have a higher offer counter ranking than prequalified groups not selected;
• assigning the selected offer to the one or more pre-qualified groups from the plurality of groups, wherein the one or more prequalified groups are pre-qualified for the selected offer based on a plurality of business rules;
• incrementing offer counters associated with the one or prequalified groups receiving the offer;
• sorting and ranking the plurality of groups based on the incremented offer counters, wherein a first group with a higher offer counter value has a lower offer counter ranking than a second group with a lower offer counter value;
• modifying the number of available accounts within at least one of the one or more groups based on a predetermined lift percentage, wherein the predetermined lift percentage is associated with the offer counter value of the at least one of the one or more groups;
• determining whether any additional offer is available for assignment;
• and
• repeating all of the steps of assigning the plurality of offers if any additional offer is available for assignment;
• and
• recording, in a storage device, the assignment of the plurality of offers accomplished through the assignment process to the plurality of groups;
• wherein the offer targeting is performed one or more times for a predetermined time period and the offer counter for each of the plurality of groups is maintained for the predetermined time period.