Estimating business targets
AssigneeVerizon Laboratories Inc.
InventorsPiew Datta-Read, James Howard Drew
Life of this patent
Estimating the term…
Abstract
A method for generating business targets includes accessing data (300) corresponding to a number of customers. The data includes variables (310-330) associated with each of the customers and an observed value for each of the customers. The observed value for a customer may represent revenue associated with that particular customer. The method also includes identifying a neighborhood that includes a first customer and a number of the other customers. The method further includes calculating a target for each of the customers in the neighborhood, where the target may represent the potential revenue from each of the customers.
Claims4
A method to be practiced on a computer for identifying under-marketed entities for target up-selling, said method comprising:
- defining, by first operation of said computer, a data neighborhood of said entities;
- assigning, by second operation of said computer, a frontier for said data neighborhood wherein said frontier minus observations of said entities is a statistical distribution taking on only non-negative values and is selected from the group consisting of exponential, Gamma and half-Normal distributions;
- calculating, by third operation of said computer, an estimator for said frontier to represent a maximum target and a minimum target for each one of said observations from which performance goals for said target up-selling to said under-marketed entities are set;
- and
- outputting, by fourth operation of said computer, via at least one of a display, a printer and a speaker information about said maximum target, said minimum target and/or said goals to a user of said information, whereby said under-marketed entities for said target up-selling is identified.
Dependencies are inferred from the claim text.