Dynamic selection of advertising content in a social broadcast environment
AssigneeJelli, Inc.
InventorsJateen P. Parekh, Michael S. Dougherty, Sarah Caplener, Scott Strain
Life of this patent
Estimating the term…
Abstract
A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.
Claims30
A method of using processor to determine advertising content to be included in a broadcast, comprising:
- receiving for an item of advertising content an inclusion criterion to be used to determine whether the item of advertising content is to be included in a broadcast;
- using the processor to process stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast;
- using the processor to determine based at least in part on the processing and the inclusion criteria that the item of advertising content is to be included in the broadcast as sponsored social noise;
- using the processor to determine a community activity based at least in part on the processing;
- and
- including in the broadcast the item of advertising content as sponsored social noise comprising a sense perceptible indication of the determined community activity.
A social broadcasting server, comprising:
- a user network interface;
- a broadcast platform network interface;
- an analysis and metrics server, coupled with the user network interface, and configured to:
- process stored user profile data from a profile database associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast;
- and
- report analytic results to an ad integration server;
- the ad integration server, coupled with the user network interface and configured to:
- receive for an item of advertising content and via the user network interface an inclusion criterion to be used to determine whether the item of advertising content is to be included in a broadcast;
- determine based at least in part on the processing of stored user profile data and the inclusion criteria that the item of advertising content is to be currently included in the broadcast as sponsored social noise;
- and
- determine a community activity based at least in part on the processing;
- and
- a media application, coupled with the ad integration server and the broadcast platform network interface, and configured to:
- include in the broadcast the item of advertising content as sponsored social noise comprising a sense perceptible indication of the determined community activity via the broadcast platform network interface.
A computer program product for determining advertising content to be included in a broadcast, the computer program product being embodied in a tangible, non-transitory computer readable storage medium and comprising computer instructions for:
- receiving for an item of advertising content an inclusion criterion to be used to determine whether the item of advertising content is to be included in a broadcast;
- processing stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast;
- and
- determining based at least in part on the processing and the inclusion criteria that the item of advertising content is to be included in the broadcast as sponsored social noise;
- determining a community activity based at least in part on the processing;
- and
- including in the broadcast the item of advertising content as sponsored social noise comprising a sense perceptible indication of the determined community activity.
Dependencies are inferred from the claim text.