Interactive television application with navigable cells and regions

A system for presenting a video mosaic display, the system comprising:

• a user input device;
• and
• control circuitry configured to:
• display a brand mark in each of a plurality of cells, wherein each cell of the plurality of cells is associated with an entity;
• receive, from the user input device, a first user command to change the entity associated with at least one cell of the plurality of cells to a new entity;
• in response to receiving the first user command to change the entity associated with the at least one cell to a new entity, display a new full-motion video in the at least one cell, the new full-motion video related to the new entity;
• determine if at least one cell of the plurality of cells is associated with the same type of entity as the new entity;
• and
• display a region highlight around the cells of the plurality of cells that are determined to be associated with the same type of entity as the new entity.