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US 8,413,181 B2Granted
System and method for selecting and delivering ADS based on cross-platform activity
AssigneeTime Warner Cable Inc.
InventorsSteve Riedl, Bryan Santangelo, Gabe Zimbelman
Life of this patent
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Abstract
A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
Claims33
A cross-platform advertisement delivery system comprising:
- a correlation processor, wherein the correlation processor is configured with software executable instructions to cause the correlation processor to perform operations comprising:
- receiving content data, wherein the content data is indicative of content received by one or more devices associated with a subscriber account;
- processing the content data to determine one or more interest factors, wherein an interest factor is a measure of a level of interest in a subject of interest relative to all other subjects of interest;
- processing the content data to determine an interest velocity factor for each of the subjects of interest, wherein the interest velocity factor is a measure of a rate of change of interest in the subject of interest at a point in time;
- and
- an advertisement selection processor, wherein the advertisement selection processor is configured with software executable instructions to cause the advertisement selection processor to perform operations comprising:
- selecting an ad for delivery to at least one of the one or more devices associated with the subscriber account, wherein the selection is made using the interest factor;
- and
- selecting a different ad for delivery to the at least one of the one or more devices associated with the subscriber account when the velocity factor exceeds a threshold value.
6 more elements
A method for delivering advertisements in a multi-platform network comprising:
- receiving at a correlation processor content data, wherein the content data is indicative of content received by one or more devices associated with a subscriber account;
- processing, using the correlation processor, the content data to determine one or more interest factors, wherein an interest factor is a measure of a level of interest in a subject of interest relative to all other subjects of interest;
- processing, using the correlation processor, the content data to determine an interest velocity factor for each of the subjects of interest, wherein the interest velocity factor is a measure of a rate of change of interest in the subject of interest at a point in time;
- selecting, using the advertisement selection processor, an ad for delivery to at least one of the one or more devices associated with the subscriber account, wherein the selection is made using the interest factor;
- and
- selecting, using the advertisement selection processor, a different ad for delivery to the at least one of the one or more devices associated with the subscriber account when the velocity factor exceeds a threshold value.
3 more elements
A cross-platform advertisement delivery system comprising:
- a correlation processor, wherein the correlation processor is configured with software executable instructions to cause the correlation processor to perform operations comprising:
- receiving first data, wherein the first data comprises information indicative of video content received by a video termination device via a video network segment, wherein the video termination device is associated with a subscriber account;
- receiving second data, wherein the second data comprises information indicative of non-video content received by one or more other devices connected to a data network segment via a data interface device and wherein the one or more other devices are associated with the subscriber account;
- processing the first data and the second data to determine one or more interest factors, wherein an interest factor is a measure of a level of interest in a subject of interest relative to all other subjects of interest;
- and
- processing the first data and the second data to determine an interest velocity factor for each of the subjects of interest, wherein the interest velocity factor is a measure of a rate of change of interest in the subject of interest at a point in time;
- and
- an advertisement selection processor, wherein the advertisement selection processor is configured with software executable instructions to cause the advertisement selection processor to perform operations comprising:
- selecting an advertisement, wherein the selection is made using the interest factor;
- and
- selecting a different advertisement when the velocity factor exceeds a threshold value;
- and
- an advertisement delivery processor, wherein the advertisement delivery processor is configured with software executable instructions to cause the advertisement delivery processor to perform operations comprising delivering the selected advertisement or the different advertisement to the subscriber as video content or as non-video content to at least one of the one or more other devices connected to the data network segment.
10 more elements
Dependencies are inferred from the claim text.