Referred internet traffic analysis system and method

A referred traffic analysis system for compiling marketing information for a client, the system comprising a processor and a non-transitory computer readable medium comprising computer readable instructions stored thereon for execution by the processor, the instructions comprising:

• a crawler module to crawl blog posts and obtain crawled blog posts;
• a collector module to extract an insight related to a topic from the crawled blog posts, resulting in an extracted insight;
• a web analytics module to collect measurements of traffic to a client website, the traffic being referred to the client website by referring blog posts, the referring blog posts including the crawled blog posts;
• an associator module to associate the measurements of traffic with the extracted insight, wherein the associator module comprises an aggregator module to aggregate the measurements of traffic associated with the extracted insight across the crawled blog posts, and wherein the aggregator module multiplies each measurement of traffic by a weighting factor associated with respective referring blog posts to obtain a product, and sums the products.

A referred traffic analysis system for compiling marketing information for a client, the system comprising a processor and a non-transitory computer readable medium comprising computer readable instructions stored thereon for execution by the processor, the instructions comprising:

• a crawler module to crawl blog posts that contain at least one link to a client website, resulting in crawled blog posts;
• a collector module to extract an insight related to a topic from the crawled blog posts, resulting in an extracted insight;
• a web analytics module to collect measurements of traffic to a client website, the traffic being referred to the client website by referring blog posts, the referring blog posts including the crawled blog posts;
• and an associator module to associate the measurements of traffic with the extracted insight;
• wherein the collector module collects measurements of traffic referred from at least one additional blog post of the referring blog posts, the at least one additional blog post has not been crawled, and wherein the crawler module crawls the at least one additional blog post to extract the insight from the at least one additional blog post.

A referred traffic analysis system for compiling marketing information for a client, the system comprising a processor and a non-transitory computer readable medium comprising computer readable instructions stored thereon for execution by the processor, the instructions comprising:

• a crawler module to obtain content from social media websites;
• a collector module to extract one or more insights from the obtained content, resulting in one or more extracted insights;
• a web analytics module to collect one or more measurements of traffic to a client website, the traffic being referred to the client website by referring social media posts on the social media websites;
• an associator module to associate the one or more measurements of traffic with the one or more extracted insights;
• and a presenter module to determine insights that reoccur frequently enough to be a driver for the one or more measurements of traffic, wherein the presenter module presents a plurality of the frequently reoccurring insights and associated measurements of traffic to the client website.