System and method for managing the delivery of targeted content

A method of managing the delivery of targeted content comprising:

• receiving in a device processor of a network access device a do-not-target (DNT) cookie sent from a DNT repository;
• receiving in the device processor an override cookie sent from a Web server;
• storing the received DNT cookie and the received override cookie in a memory of the network access device;
• generating in the device processor a request for a Web page hosted on the Web server;
• sending the page request to the Web server via the network;
• receiving the page request in a server processor of the Web server;
• accessing the memory of the network access device from the Web server via the network to determine in the server processor whether the memory stores the DNT cookie and the override cookie;
• sending the Web page without targeted content from the Web server to the network access device when it is determined that the memory stores the DNT cookie and not the override cookie;
• sending the Web page with targeted content from the Web server to the network access device when it is determined that the memory stores the DNT cookie and the override cookie;
• and
• sending the Web page with targeted content from the Web server to the network access device when it is determined that the memory does not store the DNT cookie.

A system for managing the delivery of targeted content, comprising:

• a network access device comprising a memory and a device processor coupled to the memory;
• and
• a Web server comprising a Web server processor,
• wherein the device processor is configured with processor-executable instructions to perform operations comprising:
• receiving an override cookie from the Web server;
• storing the override cookie in the memory;
• generating a page request for a Web page hosted on the Web server;
• and
• sending the page request to the Web server via the network;
• wherein the Web server processor is configured with processor-executable instructions to perform operations comprising:
• receiving the page request from the network access device;
• determining whether the received page request includes a do-not-target (DNT) header;
• sending the Web page to the network access device without targeted content when it is determined that the received request does not include the DNT header;
• accessing the memory of the network access device via the network to determine in the server processor whether the memory stores the override cookie;
• and
• sending the Web page to the network access device with targeted content when it is determined that the received request includes the DNT header and that the memory stores the override cookie.

A method of managing the delivery of targeted content comprising:

• receiving in a device processor of a network access device an override cookie from a Web server;
• storing the override cookie in a memory of the network access device;
• generating in the device processor a page request for a Web page hosted on the Web server;
• sending the page request to the Web server via the network;
• receiving the page request in a server processor of the Web server;
• determining whether the received page request includes a do-not-target (DNT) header;
• sending the Web page to the network access device without targeted content when it is determined that the received request does not include the DNT header;
• accessing the memory of the network access device via the network to determine in the server processor whether the memory stores the override cookie;
• and
• sending the Web page to the network access device with targeted content when it is determined that the received request includes the DNT header and that the memory stores the override cookie.