Matching items of user-generated content to entities

A method comprising:

• accessing a plurality of public posts of content generated by an author;
• determining a predicted attribute of the author, wherein at least two of the plurality of public posts of content contribute to the predicted attribute of the author;
• selecting a particular public post of content of the author for association with an entity having a particular attribute based at least in part on a distance between the particular attribute of the entity and the predicted attribute of the author;
• wherein the method is performed by one or more computing devices.

A method comprising:

• accessing a plurality of public posts of user-generated textual content;
• wherein the plurality of public posts comprise a set of two of more posts from a same author;
• for each public post of the plurality of public posts of user-generated textual content, based at least in part on a word or phrase in the textual content of the public post, determining a degree to which the public post is associated with an entity;
• in response to a user's request for information about the entity, performing the steps of:
• selecting a set of public posts from the plurality of public posts that are predicted to be associated with the entity;
• and
• causing concurrent display, to a user other than the entity, of the selected set of public posts and information retrieved about the entity;
• wherein the method is performed by one or more computing devices.