System and method for delivering content to a communication device in a content delivery system

A computer implemented method of delivering a video file to a user, comprising:

• creating at least one of a video file or at least one image associated with the video file;
• causing the at least one image to be stored in an image data store and the video file to be stored in a content data store;
• enabling at least one of creation of additional image data stores, creation of additional content data stores, addition of at least one additional image to a respective image data store, addition of at least one additional media file to a respective content data store, removal of at least one image from a respective image data store, or removal of at least one media file from a respective content data store;
• mapping, using at least one processor of at least one computing device, the at least one image to an identifier for the video file;
• providing, using the at least one processor of the at least one computing device, the at least one image and the identifier to a recognition component, the recognition component capable of matching user submitted images to the at least one image stored in the image data store;
• receiving a request that includes the identifier, in response to the matching of a user submitted image;
• delivering the at least one video file to the user;
• storing information associated with the request to a transaction log;
• and
• generating, based at least in part upon the information stored in the transaction log, a transaction report for tracking user interest in the at least one video.

A computer implemented method of making content available to a user, comprising:

• identifying at least one image and a piece of content to make available to a user, the at least one image being representative of the piece of content;
• mapping, using at least one processor of at least one computing device, the at least one image to the piece of content;
• enabling submission of at least one additional image to a respective image data store or at least one additional media file to a respective content data store;
• enabling removal of at least one image from a respective image data store or removal of at least one media file from a respective content data store;
• providing, using the at least one processor of the at least one computing device, the at least one image and the one piece of content to a delivery system, the delivery system capable of providing the piece of content to a user submitting an image determined to match one of the at least one image, capable of storing information associated with providing the piece of content to the user to a transaction log, and generating a transaction report for tracking user interest in the piece of content based at least in part upon the information stored in the transaction log.

A computer program product embedded in a non-transitory computer readable storage medium and including processor-executable instructions for providing media by a content provider for delivery of content to a communication device, the method comprising:

• program code for producing a media file and at least one image associated with the media file;
• program code for enabling at least one of creation of additional image data stores, creation of additional content data stores, addition of at least one additional image to a respective image data store, addition of at least one additional media file to a respective content data store, removal of at least one image from a respective image data store, or removal of at least one media file from a respective content data store;
• program code for causing the at least one image to be stored in an image data store and at least one piece of media to be stored in a content data store;
• program code for receiving an image from a communication device;
• program code for determining whether the received image matches any image of the at least one image in the image data store;
• program code for delivering the at least one piece of media to the communication device if a matching image is found;
• program code for storing information associated with the request to a transaction log;
• and
• program code for generating, based at least in part upon the information stored in the transaction log, a transaction report for tracking user interest in the at least one piece of media.