Systems and methods for identification and reporting of ad delivery hierarchy

A server device coupled to a network for determining delivery hierarchical information for an Ad unit, the device comprising:

• a communication component configured to receive location information from a user computer system via the network, wherein the location information is associated with delivering the Ad unit presented on a webpage accessed by the user computer system and the location information comprises at least URL information associated with the Ad unit;
• a processor coupled to the communication component, the processor configured to:
• determine if at least one of a previously stored plurality of signature information matches with at least a portion of the received location information, wherein each of the plurality of signature information is associated with a single entity and with a first and a second regular expression specific to that entity, and wherein determining comprises applying the first regular expression associated with at least one of the plurality of signature information to at least the URL information;
• identify domain information associated with the received location information that matches with at least one of the previously stored plurality of signature information, wherein identifying comprises applying the second regular expression associated with the at least one of the plurality of signature information to at least the URL information;
• extract the identified domain information from the received location information that matches with any at least one of the previously stored signature information, wherein extracting comprises extracting the identified domain information from the URL information;
• and
• generate at least partial delivery hierarchical information based on the extracted domain information.

A system for determining delivery hierarchical information for an Ad unit, the system comprising:

• a means for receiving, from a user computer system via a network, location information associated with delivering the Ad unit presented on a webpage accessed by the user computer system, the location information comprising at least URL information associated with the Ad unit;
• a means for determining if at least one of a previously stored plurality of signature information matches with at least a portion of the received location information, wherein each of the plurality of signature information is associated with a single entity and with a first and a second regular expression specific to that entity, and wherein determining comprises applying the first regular expression associated with at least one of the plurality of signature information to at least the URL information;
• a means for identifying domain information associated with the received location information that matches with at least one of the previously stored plurality of signature information, wherein identifying comprises applying the second regular expression associated with the at least one of the plurality of signature information to at least the URL information,
• a means for extracting the identified domain information from the received location information that matches with at least one of the previously stored signature information, wherein extracting comprises extracting the identified domain information from the URL information;
• and
• a means for generating at least partial delivery hierarchical information based on the extracted domain information.