Systems and methods of making content-based demographics predictions for website cross-reference to related applications

A method of making demographic predictions for websites, the method comprising:

• developing a prediction model using extracted first features and demographic attributes data of a set of training websites, wherein the prediction model predicts one or more values for a target demographic attribute;
• determining second features of web-pages of a target website;
• and
• applying the prediction model to the determined second features of the target website to predict one or more values for the target demographic attribute of the target website.

A method of making demographic predictions for websites comprising:

• identifying one or more websites with known demographic characteristics as training websites;
• and
• comparing a first set of features of the training websites to a second set of features of one or more target websites;
• wherein the comparing includes:
• storing representations of the first set of features in term vectors;
• concatenating the term vectors for each of a subset of web-pages of each of the training websites;
• weighting the concatenated term vectors for each of the training websites.

A method of making demographic predictions for websites comprising:

• obtaining demographic attributes data of a set of training websites;
• determining first features of web-pages the set of training websites;
• correlating the determined first features of web-pages of the set of training websites and the obtained demographic attributes data of the set of training websites;
• determining second features of web-pages of a target website;
• and
• predicting values of a second demographic attribute of the target website based on the correlating.

A non-transitory computer readable medium comprising instructions stored thereon that may be executed by a computer for making demographic predictions for websites without using user information for the websites by:

• developing a prediction model using extracted first features and demographic attributes data of a set of training websites, wherein the prediction model predicts one or more values for a target demographic attribute;
• determining second features of web-pages of a target website;
• and
• applying the prediction model to the determined second features of the target web site to predict one or more values for the target demographic attribute of the target web site.

A system for making demographic predictions for websites, comprising:

• a processor;
• a memory, wherein the memory includes instructions stored thereon that are executed by the processor for making content-based demographic predictions for websites without using user information for the websites by:
• developing a prediction model using extracted first features and demographic attributes data of a set of training websites, wherein the prediction model predicts one or more values for a target demographic attribute;
• determining second features of web-pages of the target website;
• and
• applying, utilizing the processor, the prediction model to the determined second features of the target website to predict the target demographic attribute of the target website;
• and
• a network connection for connecting to a network and accessing training and target websites.