US 8,412,578 B2 · System for delivering advertisements to wireless communication devices

Abstract

An advertising system and method for a communication system that delivers advertisements to subscribers based on the respective subscriber data. The advertisers, through the provider of the system, have advertisements selected and delivered to the subscriber based on the subscriber data. The advertiser pays for advertisement delivery such that the provider can offer reduced rates or free communication services to the subscribers. The provider is capable through the system to update the subscriber data in real time including personal profile, purchase history, financial condition, and location. The provider through the system is capable of establishing advertisement delivery priority by evaluating the subscriber data in real time just prior to triggering advertisement delivery. The advertisement can be delivered in place of ring tones, at the end of the conversation, and while waiting for the other party to answer.

Claims35

Dependent claims

An advertising method for a communication system comprising:

providing a central station wherein the central station enables communication between a plurality of subscribers within a communication system, and the subscriber pays a provider to be connected to a wireless communication device;
providing the ability for at least one subscriber to communicate with others using a communication device of the communication system;
establishing a rate for the communication services provided to the subscriber, wherein the rate comprises the amount paid by the subscriber to the provider;
providing advertisements on the communication device from at least one advertiser to at least one subscriber;
charging the at least one advertiser for providing the service of delivering advertisements to at least one subscriber to the communication system;
and
reducing the cost from the established rate to the at least one subscriber to the communication system that received the advertisements on the communication device.

4 more elements

A method for generating revenue by targeting advertisements on a communication system comprising:

providing a communication system for use by a plurality of subscribers, wherein the subscriber pays a provider to be connected to a wireless communication device;
providing the ability for at least one subscriber to communicate with others using the communication device of the communication system;
establishing a rate for the communication services provided to the subscriber, wherein the rate comprises the amount paid by the subscriber to the provider;
providing advertisements on the communication device from at least one advertiser to at least one subscriber;
charging the at least advertiser for providing the service delivering advertisements to at least one subscribe to the communication system;
reducing the cost from the established rate to the at least one subscriber to the communication system that received advertisements on the communication device;
providing the ability to adjust the advertising receive on the communication device by the at least one subscriber based on a subscriber profile;
and
providing the ability for the at least one subscribe to adjust the amount of advertisement received on the communication device.

6 more elements

Dependencies are inferred from the claim text.

System for delivering advertisements to wireless communication devices

Life of this patent

System for delivering advertisements to wireless communication devices

Life of this patent

Abstract

Claims35