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US 8,412,574 B2Granted
Identifying and/or blocking ads such as document-specific competitive ads
AssigneeGoogle Inc.
InventorsBrian Axe, Rama Ranganath, Narayanan Shivakumar
Life of this patent
Estimating the term…
Abstract
A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.
Claims18
A method comprising:
- referencing a primary advertisement within a web page;
- identifying, by a processing device based on referencing the primary advertisement, at least one blocking category of advertisements to be blocked and one or more terms that are relevant to the at least one blocking category;
- evaluating landing pages of candidate advertisements using the one or more terms that are relevant to the at least one blocking category;
- identifying, based on evaluating, a secondary advertisement to placed along with the primary advertisement on the web page;
- and
- selecting the secondary advertisement for delivery as content in the web page.
3 more elements
An apparatus comprising:
- one or more processors;
- and
- one or more machine-readable media configured to store instructions that are executable by the one or more processors to perform operations comprising:
- referencing a primary advertisement within a web page;
- identifying, based on referencing the primary advertisement, at least one blocking category of advertisements to be blocked and one or more terms that are relevant to the at least one blocking category;
- evaluating landing pages of candidate advertisements using the one or more terms that are relevant to the at least one blocking category;
- identifying, based on evaluating, a secondary advertisement to placed along with the primary advertisement on the web page;
- and
- selecting the secondary advertisement for delivery as content in the web page.
6 more elements
One or more machine-readable media configured to store instructions that are executable by the one or more processors to perform operations comprising:
- referencing a primary advertisement within a web page;
- identifying, based on referencing the primary advertisement, at least one blocking category of advertisements to be blocked and one or more terms that are relevant to the at least one blocking category;
- evaluating landing pages of candidate advertisements using the one or more terms that are relevant to the at least one blocking category;
- identifying, based on evaluating, a secondary advertisement to placed along with the primary advertisement on the web page;
- and
- selecting the secondary advertisement for delivery as content in the web page.
3 more elements
Dependencies are inferred from the claim text.