Determining advertising statistics for advertisers and/or advertising networks

A computer-readable storage device that stores instructions, the instructions comprising:

• one or more instructions that, when executed by one or more server devices, cause the one or more server devices to determine respective first numbers of times that first documents, associated with a first web site, are presented to clients, at least one of the first documents including at least one advertisement;
• one or more instructions that, when executed by one or more server devices, cause the one or more server devices to determine, based on the respective first numbers, a first share-of-site for an advertiser or an advertising network, associated with the at least one advertisement, on the first web site,
• the one or more instructions to determine the first share-of-site including:
• one or more instructions to determine the first share-of-site based on comparing the respective first numbers of times to a subset of the respective first numbers of times, the subset of the respective first numbers of times corresponding to presenting the at least one of the first documents to the clients;
• one or more instructions that, when executed by one or more server devices, cause the one or more server devices to determine respective second numbers of times that second documents, associated with a second web site, are presented to the clients, at least one of the second documents including the at least one advertisement;
• one or more instructions that, when executed by one or more server devices, cause the one or more server devices to determine, based on the respective second numbers, a second share-of-site for the advertiser or the advertising network on the second web site,
• the one or more instructions to determine the second share-of-site including:
• one or more instructions to determine the second share-of-site based on comparing the respective second numbers of times to a subset of the respective second numbers of times, the subset of the respective second numbers of times corresponding to presenting the at least one of the second documents to the clients;
• and
• one or more instructions that, when executed by one or more server devices, cause the one or more server devices to compare the first share-of-site and the second share-of-site to determine respective visibilities of the advertiser or the advertising network on the first web site and the second web site.

A method comprising:

• determining, by one or more processors of one or more server devices, respective numbers of times that documents, associated with a group of the web sites, are presented to clients,
• a first group of the documents including at least one first advertisement associated with a first advertiser or a first advertising network, and a second group of the documents including at least one second advertisement associated with a second advertiser or a second advertising network;
• determining, by one or more processors of one or more server devices, a first share-of-market for the first advertiser or the first advertising network,
• the first share-of-market being determined based on comparing the respective numbers of times to a first subset of the respective numbers of times, the first subset of the respective numbers of times corresponding to presenting the first group of documents to the clients;
• determining, by one or more processors of one or more server devices, a second share-of-market for the second advertiser or the second advertising network,
• the second share-of-market being determined based on comparing the respective numbers of times to a second subset of the respective numbers of times, the second subset of the respective numbers of times corresponding to presenting the second group of documents to the clients;
• and
• comparing, by one or more processors of one or more server devices, the first share-of-market and the second share-of-market to compare, with respect to the group of web sites, a first visibility of the first advertiser or the first advertising network to a second visibility of the second advertiser or the second advertising network.

A device comprising:

• a memory to store instructions;
• and
• one or more processors to execute the instructions to:
• determine, for a group of documents associated with a web site:
• first values representing respective first numbers of times that the group of documents are presented to clients access the during a first time period, at least one document in the group of documents including at least one advertisement, and
• second values representing second numbers of times that the group of documents are presented to the clients access during a second time period,
• determine, based on the first values, a first share-of-site, during the first time period, for an advertiser or an advertising network associated with the at least one advertisement,
• the one or more processors determining the first share-of-site based on comparing the first values to a subset of the first values, the subset of the first values corresponding to presenting the at least one document to the clients during the first time period,
• determine, based on the second values, a second share-of-site, during the second time period, for the advertiser or the advertising network,
• the one or more processors determining the second share-of-site based on comparing the second values to a subset of the second values, the subset of the second values of times corresponding to presenting the at least one document to the clients during the second time period, and
• compare the first share-of-site and the second share-of-site to identify a change associated with a visibility of the at least one of the advertiser or the advertising network between the first time period and the second time period.

A system comprising:

• a memory to store instructions;
• and
• one or more processors to execute the instructions to:
• determine, a first group of documents associated with a first web site in a group of web sites, first values representing respective first numbers of times that the first group of documents are presented to clients, at least one of the first group of documents including at least one advertisement,
• determine, for a second group of documents associated with a second web site in the group of web sites, second values representing respective second numbers of times that the second group of documents are presented to the clients, at least one of the second group of documents including the at least one advertisement,
• determine, based on the first values, a first share-of-site, on the first web site, for at least one advertiser or at least one advertising network associated with the at least one advertisements,
• the one or more processors, when determining the first share-of-site, being further to:
• determine the first share-of-site based on comparing the first values to a subset of the first values, the subset of the first values corresponding to presenting the at least one of the first group of documents to the clients,
• determine, based on the second values, a second share-of-site, on the second web site, for at the least one advertiser or at the least one advertising network,
• the one or more processors, when determining the second share-of-site, being further to:
• determine the second share-of-site based on comparing the second values to a subset of the second values, the subset of the first values corresponding to presenting the at least one of the second group of documents to the clients, and
• compare the first share-of-site and the second share-of-site to compare respective visibilities of the at least one advertiser or the at least one advertising network on the first web site and the second web site.

A computer-readable storage device that stores instructions, the instructions comprising:

• one or more instructions that, when executed by the one or more server devices, cause the one or more server devices to determine for a group of documents associated with a group of web sites:
• first values representing respective first numbers of times that the group of documents are presented to clients during a first time period, at least one document in the group of documents including at least one advertisement, and
• second values representing respective second numbers of times that the group of documents are presented to the clients during a second time period;
• one or more instructions that, when executed by the one or more server devices, cause the one or more server devices to determine, based on the first values, a first share-of-market for at least one advertiser or at least one advertising network during the first time
• the one or more instructions to determine the first share-of-market including:
• one or more instructions to determine the first share of market based on comparing the first values to a subset of the first values, the subset of the first values corresponding to presenting the at least document, in the group of documents, to the clients during the first time period;
• one or more instructions that, when executed by the one or more server devices, cause the one or more server devices to determine, based on the second values, a second share-of-market for the at least one advertiser or the at least one advertising network during the second time period,
• the one or more instructions to determine the second share-of-market including:
• one or more instructions to determine the second share of market based on comparing the second values to a subset of the second values, the subset of the second values corresponding to presenting the at least document, in the group of documents, to the clients during the second time period;
• and
• one or more instructions that, when executed by the one or more server devices, cause the one or more server devices to compare the first share-of-market and the second share-of-market to identify a change associated with a visibility of the at least one advertiser or the at least one advertising network between the first time period and the second time period, across the group of websites.

A method comprising:

• determining, by one or more processors of one or more server devices, document identification information associated with a plurality of documents containing advertisements, the plurality of documents including:
• first documents associated with a first group of web sites, and
• second documents associated with a second group of web sites;
• determining, by one or more processors of one or more server devices and based on the document identification information, first values representing respective first numbers of times that the first documents are presented to clients;
• determining, by one or more processors of one or more server devices and based on the document identification information, second values representing respective second numbers of times that the second documents are presented to the clients;
• determining, by one or more processors of one or more server devices, first advertising statistics, associated with the first group of web sites, for at least one of an advertiser or an advertising network based on the first respective values;
• determining, by one or more processors of one or more server devices, second advertising statistics, associated with the second group of web sites, for the at least one of the advertiser or the advertising network based on the second respective values;
• and
• comparing, by one or more processors of one or more server devices, the first advertising statistics and the second advertising statistics to compare respective visibilities of the at least one of the advertiser or the advertising network on the first group of web sites and the second group of web site.