System and method for computerized sales optimization
AssigneeXerox Corporation
InventorNick Evevsky
Life of this patent
Estimating the term…
Abstract
Disclosed is a method for increasing the conversion rate, or the ratio of the number of actual buyers to the number of site visitors, of an computer-implemented system such as an Internet e-commerce website. Shopping cart abandonment may be reduced though the disclosed method wherein filler items are suggested to the consumer in order to qualify the consumer for a promotional bonus, such as free shipping. By simplifying the consumer's task of selecting filler items, the consumer may be more likely to consummate the sale instead of abandoning the shopping cart to find a better deal elsewhere. In the event no suitable filler items can be identified, alternative promotions may be presented to the consumer, for example, reduced rate shipping.
Claims21
A method of implementing an electronic commerce shopping cart, comprising:
- identifying one or more items selected for purchase by a user in an electronic shopping cart;
- calculating a subtotal associated with the one or more items selected for purchase;
- determining that the subtotal is less than a threshold associated with a promotional offer;
- identifying, using a processor, a first group of filler items available for purchase in response to determining that the subtotal is less than the threshold, wherein one or more filler items in the first group of filler items have a price that is greater than or equal to a difference between the threshold and the subtotal;
- presenting the first group of filler items to the user as optional items to add to the shopping cart to obtain the promotional offer;
- receiving an indication that the user has elected to be presented with a second group of filler items, wherein one or more filler items in the second group of filler items have a price that is greater than or equal to the difference between the threshold and the subtotal;
- and
- in response to receiving the indication, presenting the second group of filler items to the user as optional items to add to the shopping cart to obtain the promotional offer.
A system for implementing an electronic commerce shopping cart, comprising:
- a processing system comprising one or more processors;
- and
- a memory system comprising one or more computer-readable media, wherein the one or more computer-readable media contain instructions that, when executed by the processing system, cause the processing system to perform operations comprising:
- identifying one or more items selected for purchase by a user in an electronic shopping cart;
- calculating a subtotal associated with the one or more items selected for purchase;
- determining that the subtotal is less than a threshold associated with a promotional offer;
- identifying a first group of filler items available for purchase in response to determining that the subtotal is less than the threshold, wherein one or more filler items in the first group of filler items have a price that is greater than or equal to a difference between the threshold and the subtotal;
- presenting the first group of filler items to the user as optional items to add to the shopping cart to obtain the promotional offer;
- receiving an indication that the user has elected to be presented with a second group of filler items, wherein one or more filler items in the second group of filler items have a price that is greater than or equal to the difference between the threshold and the subtotal;
- and
- in response to receiving the indication, presenting the second group of filler items to the user as optional items to add to the shopping cart to obtain the promotional offer.
A computer-readable medium tangibly embodying instructions for performing, by one or more processors, operations comprising:
- identifying one or more items selected for purchase by a user in an electronic shopping cart;
- calculating a subtotal associated with the one or more items selected for purchase;
- determining that the subtotal is less than a threshold associated with a promotional offer;
- identifying a first group of filler items available for purchase in response to determining that the subtotal is less than the threshold, wherein one or more filler items in the first group of filler items have a price that is greater than or equal to a difference between the threshold and the subtotal;
- presenting the first group of filler items to the user as optional items to add to the shopping cart to obtain the promotional offer;
- receiving an indication that the user has elected to be presented with a second group of filler items, wherein one or more filler items in the second group of filler items have a price that is greater than or equal to the difference between the threshold and the subtotal;
- and
- in response to receiving the indication, presenting the second group of filler items to the user as optional items to add to the shopping cart to obtain the promotional offer.
Dependencies are inferred from the claim text.