Video games with revenue participation

A method performed by a computer, the method comprising:

• running, by a Video Game Central Server, a massive multi player online game that is operable to support a plurality of players via a plurality of video game devices,
• in which each of the players controls at least one player character,
• providing, by the Video Game Central Server, a game environment in the online game;
• requiring, by the Video Game Central Server, each of a subset of the player characters to pay a fee to a first player character in order to access the game environment;
• determining a valuation of the game environment based on the fees generated by the game environment;
• determining an opening share price for the game environment based on the valuation;
• selling shares of the game environment for the opening share price;
• distributing shares of the game environment to each of the subset of player characters that play in the game environment;
• and
• providing, to each of the subset of player characters, shares of stock in the game environment in proportion to the respective shares of the game environment held by the player character.