Systems and methods for coordinating an advertising message with a product display

A retail advertising system, comprising:

• one or more advertising media devices for broadcasting recorded audio, visual, or audio-visual advertising messages to customers in a retail environment, each advertising media device comprising an audio device for broadcasting recorded audio messages, a visual device for broadcasting recorded video messages, or an audio-visual device for broadcasting recorded audio-visual messages to customers in the retail environment;
• wherein the advertising media device directly broadcasts the advertising messages to the customers in the retail environment without any intermediary devices between the advertising media device and the customers;
• a radio frequency identification (RFID) system having a plurality of antennas that are spaced apart from each other in the retail environment and being configured to identify a plurality of RFID tags when the RFID tags are spaced apart from each other at different locations in the retail environment;
• and
• an advertisement coordination system that associates each of the RFID tags with a different product display, each product display physically supporting products on sale in the retail environment;
• the advertisement coordination system determining from the RFID system which of the RFID tags are located at one or more predetermined locations in the retail environment, and in response causing the one or more advertising media devices to broadcast one or more advertising messages associated with the product displays corresponding to the RFID tags that are located at the one or more predetermined locations;
• wherein the advertising media device is positioned entirely within the retail environment that consists of an area where the product display and the advertising media device are used concurrently to advertise to the customers.